2008 Audi Q7 S Line Navigation, Back Up Camera, on 2040-cars

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Choose your own adventure in Audi's next Super Bowl commercial

Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up to the pivotal moment when he steals a kiss from the prom queen. From that moment, there are three possible endings.
Today, up until 11:59 pm, Audi is running three different versions on its YouTube channel and you can vote on which ending you'd like to see during The Big Game. The winning spot will run on YouTube before the game and then run in the first ad break after kickoff during the Super Bowl. Coca-Cola is running a similar interactive campaign, although its potential endings will involve cowboys, showgirls and a post-Apocalyptic badass, none of which we expect to make it into Audi's prom night spot. Scroll below to view all three alternate ending videos and cast your vote.

Audi R8 bids adieu with the 570-hp Competition in LA

Audi is saying auf Wiedersehen to the first-gen R8 at the Los Angeles Auto Show in the best way possible - the even more powerful, limited edition 2015 R8 Competition. This might be the vehicle's swansong, but it's going out with a bang.
Audi is sending just 60 of these supercars to the US, and the heart and soul is a beefed up version of the 5.2-liter V10 from the V10 Plus model. The mill now makes 570 horsepower, a 20-hp boost, and is mated to a seven-speed, dual-clutch S Tronic gearbox. Audi claims that the potent package shoots the Competition to 60 miles per hour in 3.2 seconds and to a max speed of 199 mph.
The extra ponies might be enough for some, but Audi really wants to make the Competition something special. Matte carbon fiber pieces replace areas around the car, including the rear spoiler, side slides, front spoiler, rear diffuser and center console. For contrast, the wheels and exhaust pipes are painted in high-gloss black. Ceramic brake discs should be a useful aid with deceleration, too.

Next-gen Audi R8 E-Tron could have 280-mile range

Will the next hypermiling contest take place between the latest iteration of the Audi R8 E-Tron and a Tesla Model S. On paper, the single-charge range between the high- and higher-end EVs are nearly identical, so it's possible. But what fun would that be, using light pedal foot and all? Audi has released the latest specs for the R8 E-Tron, and they are just beastly. The EV will deliver 456 horsepower, have 679 pound-feet of torque and will be able to jet from 0 to 60 miles per hour in less than four seconds. More stunningly, the car will have a single-charge range of 280 miles, which is about 15 miles longer than the Model S's range. Audi says the new, long-distance pack is due to " new battery cells," but declined to go into detail. Despite the excellent numbers, not everyone thinks a new R8 E-Tron poses any threat to Tesla. Prices for the "base" version of the R8 with a gas-powered V10 engine start at 165,000 euros ($185,000), and there's no guessing yet what an EV version will cost. Whatever it is, the car's been markedly improved compared to the earlier iterations. We reported on progress of the new R8 E-Tron about a year ago that the single-charge range would climb to about 250 miles, and that the mill would deliver about 376 horsepower. Audi first showed off a concept version of the car at 2009's Frankfurt Auto Show, saying at the time that the model had a single-charge range of about 150 miles. So this is good progress. Check out Audi's rather lengthy press release below. Audi presents the new R8: The sporty spearhead just got even sharper The second generation of the high-performance sports car makes its debut in Geneva 5.2 FSI engine with up to 449 kW (610 hp), 0 to 100 km/h (62.1 mph) in 3.2 seconds New multimaterial Audi Space Frame with high proportions of aluminum and CFRP No model with the four rings is closer to motorsport, none is more striking and more dynamic: at the Geneva Motor Show, Audi is presenting the second generation of its high-performance R8 sports car. The V10 mid-engine and a newly developed quattro drive ensure breathtaking driving performance, especially in the top-of-the-range version with 449 kW (610 hp): achieving 0 to 100 km/h (62.1 mph) in just 3.2 seconds, its top speed is 330 km/h (205.1 mph).