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Audi Q3 Camping Tent is der neue Aztek

The annual Wörthersee festival is much more than a land of ridiculous one-off concepts for fans of the Volkswagen Group to ogle over. Brands like Volkswagen, Audi, Skoda and SEAT actually showoff some real stuff, including accessories for existing vehicles.
While we don't normally cover this (are you really interested in new floormat designs for a Skoda Rapid?), one item on this year's list caught our eye. It's for the Audi Q3, the compact crossover from the Quattro people, and well, it's something we've seen before.
Yes, that's a tent. Much like the Pontiac Aztek before it, Audi debuted a tent kit for the Q3. Now, it's not exactly like the detestable Pontiac. This tent can easily be attached and separated from the car, and it's even rated for wind speeds of up to 43 miles per hour (but not while driving, we'd guess). According to Audi, the inflatable tent can be erected in a mere seven minutes (unlike most tents, which require five hours, seven people and a degree in mechanical engineering).

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.

2018 Buick Regal TourX vs. wagon competitors: How it compares on paper

To the great joy of auto enthusiasts nationwide, wagons are back! Well, at least there's a few more of them. The latest is the 2018 Buick Regal TourX, which we just had our first drive of and found to actually be quite good with pleasant handling, solid power and plenty of space. But, how does the TourX compare to other cladded wagons? Well, let's dive into the specs and fire up the ol' spreadsheet maker for Buick Regal TourX vs Subaru Outback vs Audi A4 Allroad vs VW Alltrack vs Volvo V60 Cross Country. True, some are from mainstream brands and others are from luxury marques, but Buick straddles both realms, so it's appropriate to look at them all. Of course, there's more to these cars than just the numbers, but they're still important, and in the case of this class of crossover-aping wagons, can vary more than you'd expect. So check out the specs in the chart below, which are followed by more analysis and photos of each. Discover and compare other wagons and crossovers with our Car Finder and Compare tools. Engines and Transmissions When comparing powertrains, the Buick is far-and-away the winner as far as torque is concerned, and is in a nearly three-way tie for horsepower. Its 295 pound-feet of torque is 22 lb-ft more twist than the next-most-grunty Audi A4 Allroad. And in regards to power, the Buick's 250-horsepower engine is only down 6 hp to the most-powerful Subaru and its optional naturally aspirated flat-six, and just 2 hp less than the Audi. At the bottom of the pack is the Subaru Outback with the standard naturally aspirated flat-four, which only makes 174 hp and 174 lb-ft of torque. That may not seem too bad compared with the VW Golf Alltrack, which only makes 170 hp and 199 lb-ft of torque, but the VW is much lighter by between 200 and 300 pounds. Transmission-wise, there's quite a bit of variation in the group. The Regal TourX and the Volvo V60 Cross Country rely on eight-speed automatics, all Outbacks use CVTs, and the Alltrack and Allroad have dual-clutch automated manual transmissions with six and seven gears, respectively. But for people that want to shift for themselves, the only option is the Volkswagen, which offers a traditional six-speed manual transmission on the Golf Alltrack. Cargo and Interior Space One of the main reasons to buy a wagon is for the body style's large cargo capacity. And for the most space for things and stuff, you'll want to check out the Subaru and the Buick.