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2016 Audi S6

Minutes after spending time in the refreshed 2016 Audi A6 in Germany, we were tossed the keys to its enthusiast-tuned sibling, the Audi S6. In similar manner to its lesser brethren, the S6 has also been updated for the 2016 model year with a new look, a boost in power and additional technology.
Its aggressive demeanor is heralded by a redesigned signature single-frame grille, resculpted bumpers (front and rear) and new lights on both ends - the Matrix LED headlamps fitted to our European test car are impressive, but the US DOT has ensure that we won't see them (pun intended) for now. The cabin appointments have gone even further upscale, and the enhanced MMI infotainment system now runs more fluidly thanks to a faster NVIDIA graphics chip. The primary instrument cluster, facing the operator, has been redesigned to offer its own duplicate display to ease the driver's workload.
Under the hood, the twin-turbocharged 4.0-liter TFSI V8 is bumped to 450 horsepower (a gain of 30), while torque remains the same at 406 pound-feet. The standard gearbox is Audi's seven-speed S-tronic dual-clutch unit, sending power to all four wheels through the automaker's rear-biased Quattro permanent all-wheel-drive system.

Audi reveals Prologue Allroad concept ahead of Shanghai

Audi kicked off the Prologue series of design studies with the coupe concept unveiled in LA, then followed up with the Prologue Avant wagon at the Geneva show. Now, we're seeing the third iteration in the form of the Prologue Allroad concept. Set to be unveiled next week at the 2015 Shanghai Motor Show, the Prologue Allroad picks up where the previous two left off, but takes it in a more rugged direction. At 16.8 feet, it's longer than both of the previous concepts, and stretches out to the same length as a standard-wheelbase A8. It also rides three inches higher than the Prologue Avant concept. Not only is it larger than the preceding showcars, it's also more powerful. Under the hood sits a hybrid powertrain that pairs a 4.0-liter twin-turbo V8 to an electric motor integrated into eight-speed automatic transmission. Together they produce a whopping 738 horsepower and 664 pound-feet of torque, driven to all four wheels to send the concept to 62 miles per hour in a scant 3.5 seconds – all the while returning a claimed equivalent of 98 miles per gallon. If that's not the best of both worlds, we don't know what is. Plus, the car packs an inductive charging system that Audi says it's developing for production. Massive 20-inch brake discs keep that performance in check, sitting inside 22-inch wheels, all mounted to an adaptive air suspension and four-wheel adaptive steering. Other exterior features include door lock sensors integrated into the window frame, Matrix laser headlights and LED taillights. Inside it's all angular yet elegant, swathed in dark blue, beige and brown. Display screens abound, stretching across the dashboard with a deployable OLED infotainment display in the center console. There's another OLED screen for the passengers in the pair of rear seats, who can also dock OLED tablets in the front seatbacks. A pop-up "sound spoiler" promises to envelop the cabin in music, and there's inductive charging for mobile devices as well. Together with its conceptual stablemates, the Prologue Allroad concept points towards a stylish and technologically advanced future for Ingolstadt, and we're looking forward to seeing this show car transition into production as the next A6 Allroad. In the meantime, you can scope out all the details in the press release below and view the concept from every angle, inside and out, in the slideshow above.

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.