2015 Audi Q5 3.0t Prestige on 2040-cars

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Watch Audi's Emmy promo, starring Bryan Cranston, Aaron Paul and Julia Louis-Dreyfus

A lot of online videos try way too hard to be funny, but the promo from Audi for the 66th Emmy Awards on Monday, August 25, shows that if you put faith in a proven group of hilarious actors, you can strike comedy gold. The short film reunites Breaking Bad stars Bryan Cranston and Aaron Paul as the proprietors of a pawnshop of rare and obscure items called Barely Legal Pawn. They have their own fictional reality show (which really needs to exist) that rips off Pawn Stars, and this segment has comedy veteran Julia Louis-Dreyfus coming in to sell her Emmy award for Best Supporting Actress in a Comedy as Elaine on Seinfeld. Louis-Dreyfus also pays the title sponsor's bills by subtly incorporating a 2015 S3 into the otherwise car-free gag.
It would ruin the video to spoil any of the jokes; you just need to watch it. Cranston actually bridges the gap here because way before he became famous as Walter White on Breaking Bad, he had a recurring guest role on Seinfeld as dentist Dr. Tim Whatley. If you're a fan of either show or just need a hearty chuckle for today, this one is definitely for you because all three former Emmy winners put in fantastic performances.

When Android Automotive goes in the dash, Google wins — and automakers lose data

You've gotta hand it to Google for the way the Silicon Valley tech giant has made indelible inroads into the car on multiple fronts. The most obvious is with its pioneering self-driving car technology that's caused car companies to get their act together on autonomous vehicles — and also collaborate with Google. Google has more directly extended its influence and data-mining capabilities into the car with its Android Auto smartphone-projection platform that most major automakers have adopted along with Apple's CarPlay. And now it's preparing to dig even deeper into dashboards by deploying its open-source operating system, Android Automotive, beginning with Audi and Volvo. Volvo recently announced that its next-generation Sensus infotainment system will run Android Automotive as an OS and include Google's Play Store for cloud-based content, Maps for navigation and Google Assistant for voice recognition, which can even command a car's climate control. By embedding Google in the dash, Volvo says owners will get an improved connected experience. "Bringing Google services into Volvo cars will accelerate innovation in connectivity and boost our development in applications and connected services," Volvo senior vice president of R&D Henrik Green said in a statement. "Soon, Volvo drivers will have direct access to thousands of in-car apps that make daily life easier and the connected in-car experience more enjoyable." Having Android Automotive onboard could benefit drivers — and provide a big win for Google, since it opens a deep and lucrative new data-mining vein for the company. But it's a wave of a white flag for car companies when it comes to delivering their own cloud-based content and services. It also represents a massive data giveaway and, for Audi, a reversal of earlier reservations about letting Google get too much access to car data. Not long after Android Auto and Apple CarPlay were introduced in 2014 and most automakers eagerly embraced the technologies, several German automakers second-guessed their decision when they realized what was at stake: data. At a conference in Berlin in 2015, Audi CEO Rupert Stadler said car owners "want to be in control of their data, and not subject to monitoring." A few months earlier, Stadler stated that "the data that we collect is our data and not Google's.

Audi TT most likely to breed crossover derivative

Audi has been rolling out successive concepts based on the new TT. Aside from the production coupe and convertible, we've seen the Shooting Brake concept in Detroit, the Offroad concept in Beijing and, most recently, the Sportback concept in Paris. The clear message is that Audi plans on actually producing more derivatives of its stylish two-door, but the question is which one will come first?
Speaking with Britain's Car magazine in Paris this past week, Audi technical chief Ulrich Hackenberg indicated that, while the decision has still yet to be made, the crossover is the most likely candidate.
Producing the TT Offroad concept - or something like it - would give Ingolstadt another addition to its growing crossover lineup that already includes the Q3, Q5 and Q7. Whether this would come in addition to or instead of the rumored Q1 and Q4 models remains to be seen, but crossovers have become increasingly popular and profitable for German automakers like Audi.