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Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

Audi recalls 2013-2014 S6 and S7 models over fuel line leak

If you've been driving a late model Audi S6 or S7, first of all, good for you. Secondly, you should be expecting a call from your local dealer as the Volkswagen Group and the National Highway Traffic Safety Administration have issued a recall.
The problem apparently involves a potential leak in the fuel line, which, as any mechanic or McGuyver fan could tell you, is not such a good thing. As NHTSA points out, it "may result in a fire."
The recall involves 3,594 vehicles in these United States, specifically model-year 2013 and 2014 Audi S6 and S7 models equipped with the 4.0-liter twin-turbo V8. (It does not, however, seem to affect the S8 or any of the Bentleys that are powered by the same engine.) Owners of said cars can expect to be contacted regarding how the problem will be fixed. In the meantime you can read the official notice below.

Audi renders crossover concept for Detroit, is it the Q1?

Judging by the direction Audi is taking with recent concept vehicles, the forthcoming Audi Q1 crossover - confirmed for production in 2016 - should be an exciting little crossover. Last year, the automaker revealed the Crosslane Coupe Concept, and now it has announced it will reveal a new CUV concept at the Detroit Auto Show next month.
Teased in a trio of sketches, Audi says this unnamed concept is designed with a shooting brake style, which to us it makes it look like a combination of an Audi Allroad and a three-door A3. Little information is available on this concept, but it is about seven inches shorter than the Q3 and Audi notes that it will possess "design elements that are typical of e-tron models," which suggests some sort of powertrain electrification. There's still about a month before the Detroit show kicks off, but until then you can check out the sketches and press release (posted below) that Audi has provided.