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Audi A3 E-Tron launching at $51,500 in Germany

Audi has put a price tag on the A3 Sportback E-Tron plug-in hybrid, for which presales begin this month in Germany. To get your hands on one of these little guys, Audi is asking for ˆ37,900, or about $51,537 according to current exchange rates. Of course, the base MSRP doesn't include any incentives, but in Germany, those savings would come from certain annual tax exemptions that apply to PHEVs. Buyers in other countries might have more luck in getting into an A3 E-Tron for less. Audi lists its most important markets for the A3 E-Tron as Germany, Sweden, Norway, Holland, the UK and, despite no firm date for the car's arrival here, the United States. These countries, according to Audi, are where buyers are willing to spend their green (or the more colorful banknotes of Europe) on green cars. These places also enjoy nice things, or in Audi's words, "They appreciate the classic strengths of the Audi brand: high-end technology, uncompromising workmanship, sportiness and elegant design." In Germany, Audi will sell the A3 Sportback E-Tron at select dealerships. The service departments of those 100 or so dealers will get special training to work with the high-voltage technology used by the plug-in hybrid. These locations will also feature free-to-use charging stations for customers. The Audi A3 Sportback E-Tron's lithium-ion battery stores 8.8 kWh of juice, and is supplemented by a four-cylinder, 1.4-liter TFSI engine which works parallel to the electric motor. Total output is 204 horsepower and 258 pound-feet of torque, directed to the front wheels via a six-speed S Tronic transmission. The car can reach 60 miles per hour in 7.6 seconds and has a top speed of 138 mph. It can travel of to 31 miles on battery power alone. Deliveries for the 2015 Audi A3 Sportback E-Tron will begin in Germany and Central Europe this winter.

Audi TT Ultra Quattro Concept throws lightness at the problem

Audi is celebrating the 2013 Wörthersee Tour with a special concept version of the company's TT. The Audi TT Ultra Quattro concept tips the scales at just 2,449 pounds thanks to some extensive engineering work. The company pulled nearly 95 lbs from the car's body structure and used carbon-fiber reinforced plastics for many of its detachable body components. As a result, the concept weighs in at a full 220 pounds lighter than its production counterpart. Throw in a wicked turbocharged 2.0-liter four-cylinder engine with 310 horsepower and 295 pound-feet of torque, and you get a machine with the power to weight ratio in the supercar realm. 0-60 comes up in 4.2 seconds and top speed is listed at 173 mph.
Inside, the TT Ultra Quattro features plenty of carbon fiber trim, and designers also fitted the seats from the R8 GT to save a little weight. The buckets use CFRP for the seat frames, saving nearly 50 pounds in the process. In a world where automakers seem blind to the negative effect of throwing more heft at a vehicle, we're in love with the Ultra Quattro concept. Check out the full press release below for more information.

BMW considering building 3 Series in North America

There might be even more BMWs coming from North America soon. The company recently announced plans to build a flagship crossover called the X7 at its Spartanburg, SC, factory. Now, rumors are emerging that the Bavarians might be thinking about building a second North American factory that could build its quick-selling 3 Series.
According to Bloomberg, the German luxury giant is considering several possible locations for a North American factory, including two in Mexico, that may build the 3. "We will decide this in the next months. On the North American continent, there's still potential," said BMW production boss, Harald Krueger, in an interview meant for company staff obtained by Bloomberg.
If BMW decides to open a plant in Mexico, it would be following its rival Audi, which already announced construction of a factory there. Mercedes-Benz has been rumored to be working on a deal with Nissan to build its cars South of the Border as well. Rumors of Bimmer considering Mexican production have also cropped up in the past, so it wouldn't come as a total surprise to hear it made official.