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Audi confirms S8 Plus for US to debut in LA

Audi has confirmed that the new S8 Plus will indeed be coming to North America. The more potent version of the German automaker's flagship sedan was first revealed in August, and Audi will bring it to the upcoming Los Angeles auto show. The Plus model packs the same 4.0-liter twin-turbo V8 as the existing S8 (and the Bentley Continental for that matter), but increases output from 520 horsepower to 605 hp and torque from 481 pound-feet to 516 lb-ft (or 553 on overboost). The result is a 0-62 time quoted at 3.8 seconds to give the likes of the Mercedes-AMG S63, Jaguar XJR, and Maserati Quattroporte a run for their money. Audi of America has not announced US pricing for the S8 Plus or final specifications for the American market. Look for an MSRP in the neighborhood of $140k. The Audi S8 Plus will debut in LA alongside the new RS7 Performance and the second-generation R8, which will be making its US auto show debut at the SoCal expo. TRIO OF AUDI SPORT® AND PERFORMANCE MODELS TO MAKE US DEBUT AT LA AUTO SHOW – AUDI R8, RS 7 PERFORMANCE AND S8 PLUS - The second generation of the R8 high-performance halo car makes its U.S. auto show debut - Auto show debut of new RS 7 performance enhances brand's dynamic profile - S8 plus strengthens Audi's position in premium sedan segment November 10, 2015 | HERNDON, Virginia -- Reinforcing the brand's success from road to track, Audi will showcase a trio of new performance vehicles – including the all-new R8, RS 7 performance and S8 plus – at the Los Angeles Auto Show. "The Audi Sport® and performance models have always been an essential part of our brand's character," said Filip Brabec, Director of Product Management for Audi of America. "The Audi R8, RS 7 performance and S8 plus represent the maximum of Audi performance, premium design and technology for our customers." 2017 Audi R8 The fastest and most powerful Audi of all time, the 2017 R8 represents the pinnacle of performance for any model with the four rings. Thanks to the close cooperation between Audi Sport® engineers, race drivers and developers, the Audi R8 and R8 LMS racecar were co-developed and share approximately 50 percent of the same parts, including the V10 engine. The R8 launches with two powertrain variants: the 5.2L V10 with 540 hp, an increase of 15 hp from the previous R8 model or the R8 V10 Plus, boasting a powerful 610 hp, an increase of 60 hp, making it faster, more powerful and more dynamic than its predecessor.

The Audi RS5 takes aim at the BMW M4 and Mercedes-AMG C63

The current generation of the Audi A5 has soldiered on for the past 10 years, an eon when it comes to automobiles. Though we've seen and driven its replacement, the new car hasn't quite made it to market. As with most of Audi's lineup, the car is expected to come in three versions. While the full reveal and first drive reviews of the A5 and S5 took place late year, until now we haven't had a peek at the range topper Audi RS5. It sits on Audi's B9 platform shared with the Audi A4 sedan. Essentially, it's Audi's equivalent to the BMW 4 Series or the Mercedes-Benz C-Class coupe. In the case of the RS5, compare it to the BMW M4 and the Mercedes-AMG C63. Like its rivals, the RS5 sits longer, lower, and wider than its sedan stablemate. The RS features aggressive front and rear fascias and a set of unique wheels. While the styling of the new model may look evolutionary, it is indeed all-new inside and out. The two cars in these photos are wrapped in camouflage that covers everything below the beltline. The general shape of the bodywork looks the same, but the front and rear are slightly restyled. The front now has larger air intakes in the corners and a lower chin spoiler. Out back, the dual single-exit exhaust pipes give the RS model away. The S5, like all S models, features quad exhaust tips. The rear bumper is slightly modified, but all in all it's not far off from the A5 and S5 models. Audi's styling is always conservative, so this should come as no surprise. There's no word as to what's resting under the hood, but look for forced induction and six cylinders, possibly pulling something from the Porsche Panamera. As with every other Audi performance car, power will be sent to all four wheels through the latest generation of the Quattro all-wheel drive system. Look for a full reveal in the next few months, possibly as soon as March at the Geneva Motor Show. Related Video:

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.