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Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

2015 Rolex 24 at Daytona pre-race notes

Reigning Indy 500 champion Ryan Hunter-Reay summarized our feelings on every year's Rolex 24 Hours at Daytona when he said, "The 24 kind of kicks off the year and has become part of my calendar... It definitely helps you get in race shape after a long layoff." Speaking of IndyCar drivers, 14 of the 33 pilots who started last year's Indy 500 are driving in Daytona this year, and an IndyCar driver has been part of the overall winning team for the last four years. The race starts at 2:10 pm Eastern Standard Time, here's where you can watch it: 2-4 pm: Fox Sports Network 4-8 pm: Fox Sports 2 8-10 pm: Fox Sports 1 10 pm-7 am: IMSA TV on IMSA.com - commentary available here for the full 24 hours 7 am – 2:30 pm (Sunday) – Fox Sports 1 Timing and Scoring Andy Blackmore's typically awesome Spotter's Guide Video primer on the four classes: Prototype (16 in this year's race), Prototype Challenge (8), GT Le Mans (10), GTD (19), and how to identify them. Daytona International Speedway: tri-oval with an infield road course, 3.56 miles long, 12 turns Entry list Qualifying results We've tagged along with Audi for the 53rd running of the race, which marks the first event in the Tudor United SportsCar Car Championship. After a difficult first year of teething – IMSA president and COO Scott Atherton said, "Everybody on our staff and everybody that raced with us last year would tell you it was the most challenging season on record" – some things are smoother this year, some things aren't, starting with the field: 53 cars are expected to line up, 14 fewer than last year, the smallest field since 48 cars lined up in 2011. The Prototype class shed three teams from 2014 and the GT Daytona class lost ten, so there's a 19-car field in that class (nine Porsche 911 GT Americas, three Ferrari 458 Italias, two each of the Aston-Martin V12 Vantage, Dodge Viper SRT, Audi R8 LMS, and one BMW Z4). Truth be told, last year's number was probably inflated by having the previous American Le Mans Series and Grand-Am Rolex Sports Car Championship combined to make the USCC; the field in 2013 was 57 cars, in 2012 it was 59 cars. Another factor in this year's race is that the GT class adopts FIA GT3 rules from next year. Brad Kettler, manager of Audi's customer motorsport program, said they'd sold five R8 LMS cars last year but zero for this year – there are undoubtedly teams waiting on the sidelines for the rules unification before spending the money.

Audi shows off the Prologue Avant Concept as a plug-in hybrid

The Audi Prologue Avant Concept goes in a different direction than the Prologue coupe, in more ways than just its five-door wagon body. The coupe was first shown at the LA Auto Show with a 4.0-liter, twin-turbo V8, then went redux at CES as a hybrid with a total of 677 horsepower and 701 pound-feet of torque. The only-slightly-larger Prologue Avant sticks with the hybrid but gets the system from the Q7 E-Tron quattro, meaning a 3.0-liter, twin-turbo V6 TDI with 353 hp and a 100-kW electric motor strapped to the eight-speed transmission. Total output is 455 hp and 553 lb-ft, pure electric range is 33 miles, and 0-62 miles per hour comes in 5.1 seconds. The forward section of cabin with its screen-based Tie Fighter displays and controls comes over from the coupe, as well as the four individual seats, but the Avant lavishes attention on rear passengers in ways not possible in the two-door. They also get a screen on the pass-through center console for convenience controls, and detachable OLED screens - a la the detachable tablets in the Q7 - with which they can send information to the front occupants. As a traditional Audi avant is to a coupe relative, the Prologue Avant is all about bringing the family along on the digital highway. We'll see it at the Geneva Motor Show next week, and Audi is again talking up how the design language will migrate to production cars. It also makes noises in the press release below about near-production many of the technologies are in the concept, so it looks like there could be all sorts of Easter Eggs on the way from the Ingolstadt brand. Related Video: Sporty and elegant, versatile and connected – the Audi prologue Avant show car - New interpretation of the Avant philosophy - Groundbreaking infotainment architecture and entertainment concept - High-performance hybrid drive with 455 hp and 750 Nm (553.2 lb-ft) of torque Ingolstadt, 2015-02-25 -- A design with dynamic elegance and the latest high end technologies: The Audi prologue Avant show car with its stretched roof which the brand is presenting at the Geneva Motor Show gives a look into the future – with the new and emotion filled design language that Audi has initiated with its study in the coupe, the prologue. A glance into the future In November 2014 at the Los Angeles Motorshow, Audi presented the Audi prologue concept car, giving a look to the brand's future design language.