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Audi reveals next-gen TT interior at CES

Audi has taken the somewhat unusual step of unveiling much of the interior of its upcoming TT Coupe at the 2014 Consumer Electronics Show in Las Vegas. That's unusual, because they haven't shown us the car yet. Perhaps we shouldn't be surprised - with the proliferation of technology in automobiles these days, it's probably time we start considering them as much electronic devices as transportation devices.
While Audi has long been recognized as a leader in interior design, this new TT features an instrument cluster that is wildly different from what we've become accustomed to from the Four-Ring brand. Audi is calling its fully digital system a "virtual cockpit," and with its 12.3-inch LCD screen situated directly in front of the driver, it does away with the company's traditional Multi-Media Interface (MMI) display in the center stack. Two modes are offered, one classic option with large gauges and another more oriented to infotainment.
Besides electronics, the actual hard parts of the interior also show plenty of new thinking. With the removal of the central screen, Audi has been able to streamline its instrument panel to resemble a wing of sorts, with jet-like HVAC vents that house their own controls. Two more points for controls are presented to the driver, with buttons on the flat-bottom steering wheel and another set on the center tunnel.

Audi on Demand pilot program launches in San Francisco

Customers eager to drive a new Audi but unwilling or unable to plunk down the purchase price for one will be intrigued by the launch of the new Audi on Demand program. Initially being rolled out in San Francisco, Audi on Demand is based around an iPhone app that allows clients to order up a new Audi of their choosing on a day-by-day basis for up to 28 days in a row. Order an Audi through the app and a "personal concierge" will deliver the car anywhere in the city – curbside, driveway, parking lot, office building... pretty much anywhere the customer chooses. The concierge will even help set up the audio and navigation systems to the customer's preferences. And if the customer isn't there to receive the vehicle in person, he or she can simply unlock it through the app, start it up and drive off. The service is being made available on a broad range of Audi models, from the A4 all the way up to the R8. Customers can even specify a child seat or (on an Allroad or Q5) a ski or bike rack, and are guaranteed that the vehicle they select will be the one they get, right down to the color and trim. Though being launched at first only in San Francisco, Audi says it will roll out the program in other American cities "in the coming years." In announcing the program, Audi also revealed that it's planning to launch Audi at Home as well, a "micro-sharing" service that will allow residents of select condo complexes to share a fleet of Audis as well. These, of course, are just the latest smartphone-enabled conveniences being introduced by the German automaker, following its collaboration with Amazon and DHL for in-trunk delivery. Related Video: Audi launches innovative mobility program: Audi on demand April 27, 2015 | SAN FRANCISCO, California - Audi on demand launches beta program in San Francisco - Innovative premium service allows customers to choose their preferred Audi model via iPhone app - Personal concierge delivers vehicle to a San Francisco location of customer's choosing Audi today introduced Audi on demand, an innovative mobility program that gives customers a new way to experience the Audi brand and its range of vehicles at the touch of a button. With Audi on demand, customers can reserve an Audi by the day for up to 28 days. The premium service is currently available in San Francisco as part of a beta program and will be rolled out across additional U.S. cities in the coming years.

Audi wiring cars with cameras to see how ferret-like creatures tear them apart

In this German-language video, we see a batch of Audi engineers wiring up an A3 Cabriolet with a network of small cameras. The goal? To help identify where and how stone martens - small, ferret-like animals - attack cars. The idea is to observe the animals' behavior around the vehicles, see where they go, what they chew on, and work to develop solutions.
So why go to all this trouble? Cars and trucks are easily the single-most complex consumer good, and they're subject to the widest variety of conditions, regulations and usage cases that one could possibly imagine. They also come with very high consumer expectations for reliability. Thus, it's up to automakers to vet their vehicles for just about every possible scenario and threat - including weasels. And if that means Audi has to go hire Walter Simbeck, animal trainer to the stars, and string up a bunch of GoPros on an A3, well, they're game.
In speaking with Autoblog, Mark Dahncke, senior product manager at Audi of America said it best: