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Auto blog
Choose your own adventure in Audi's next Super Bowl commercial
Fri, 25 Jan 2013Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up to the pivotal moment when he steals a kiss from the prom queen. From that moment, there are three possible endings.
Today, up until 11:59 pm, Audi is running three different versions on its YouTube channel and you can vote on which ending you'd like to see during The Big Game. The winning spot will run on YouTube before the game and then run in the first ad break after kickoff during the Super Bowl. Coca-Cola is running a similar interactive campaign, although its potential endings will involve cowboys, showgirls and a post-Apocalyptic badass, none of which we expect to make it into Audi's prom night spot. Scroll below to view all three alternate ending videos and cast your vote.
Audi boss can't say no to F1 program
Sun, May 10 2015Audi has been a dominant force at the top rung of endurance racing for over a decade. Still, rumors have fired up again about the possibility of the company making a big switch to Formula 1. The Four Rings' boss Rupert Stadler isn't ready to make that decision yet, but he's not ruling it out. When asked by Auto Express about the potential of Audi entering F1 in the next five years, Stadler gave an intriguing answer. "It's something we're looking at, but then we're always looking at it and many other things. But I can't say yes or no," he said. While not at all a confirmation, that's hardly an outright denial, either. According to unnamed insiders speaking to Auto Express, Audi is under pressure from Volkswagen Group to leave the FIA World Endurance Championship. Right now, the Four Rings is competing directly against its corporate sibling Porsche. While that might make for a good rivalry on the track, it doesn't necessarily make sense financially. Rumors last year suggested that Audi might leave the WEC and DTM to finance the F1 project. Two possibilities were proposed at the time: act as engine supplier to Red Bull or buy Toro Rosso to run a whole new team. Stadler's non-denial might also indicate that Audi's view on F1 is shifting. In the past, the company's opinion has been much more obvious. Last year, Audi Sport tweeted that the rumormongering was "pure speculation." As far back as 2011, the brand's motorsport boss said grand prix racing had "no relevance to the road." Related Video:
Next Audi Q7 to debut with electric turbocharger?
Sun, 22 Jun 2014For years, the concept of an electric turbocharger was essentially a joke sold on eBay to boost power in your slammed Civic, but in the last five years it has moved from an idea on a piece of paper to a feasible reality. Audi has already toyed with a showcase of the cutting-edge tech in road cars with the RS5 TDI concept. Now, reports suggest an electric turbo may make it to the streets as soon as next year in the next-gen Q7 (spy shot pictured above).
"I can confirm we are working on the development of the e-boost definitely," said Ulrich Weiss, Audi's diesel engine boss, to Australia-based Drive. He didn't give an exact timeframe but hinted at sometime next year, possibly in the Q7. He also suggested the chance of an RS-branded diesel model in the vein of the RS5 TDI concept on the horizon, as well.
This tech isn't entirely new for the folks in Ingolstadt. Audi's R18 endurance racer already uses such a system to capture waste heat from the engine, converting it to electric power to further power the hybrid car. The RS5 TDI concept employs a similar idea with a 3.0-liter, twin-turbocharged V6 with an electric supercharger to make up for the turbo lag. It's able to pump out 385 horsepower and 553 pound-feet of torque and allegedly sprint to 62 miles per hour in four seconds.