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With increased range, Audi R8 E-Tron revving up for production. Maybe

As Tesla Motors proved mightily in 2013, an expensive EV with a long range can sell quite nicely, thank you very much. Perhaps Audi was taking notes, since its all-electric R8 E-Tron's on-again/off-again odyssey appears to be on again, according to UK's Autocar, citing Audi's Urlich Hackenburg. The model is near the approval stage for production, and the key to the green-light is the fact that its single-charge range has been almost doubled to 250 miles. The R8 E-Tron gained kudos in these parts last June by turning in a rather brisk 8:09 time around Germany's Nurburgring track, a record for a production electric vehicle (check out the really quiet video here). Still, plans for the 376-horsepower model, which has two electric motors and was first shown off at the Frankfurt Auto Show in 2009, had been put on the proverbial blocks largely because of a relatively short single-charge range of about 150 miles. Then word came out last spring that Audi would produce maybe 10 units before reports from Australia's Drive late last year indicated that plans for potentially broader production were being resuscitated.

Audi may add plug-in hybrid A6, A8 and Q7 to range [w/poll]

Audi could be getting even more diverse with its powertrains for the A6, A8 and Q7, moving beyond offering just gas- and diesel-powered models and adding plug-in hybrid variants of the three luxury vehicles. The report comes from Indian Autos Blog, which spoke to Dr. Ulrich Hackenberg, Audi's research and design chief, who confirmed the PHVs.
The next-generation Q7, due in 2015, will be the pioneer for the full-size PHV movement from Audi, although the A3 Sportback E-Tron (shown above) will precede it. The move toward plug-ins by Audi is a big step, as the German marque has stayed quite firmly in the diesel camp, outside of its racing efforts. It's developed a few E-Tron cars over the years, including a version based on the R8, although it wasn't until recently that production of the electric sports car became serious again.
It's believed that this hesitance to really dive into the PHV market is why Audi sacked former research and design boss Wolfgan Dürheimer, with IAB speculating that his approach was too conservative.

A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek