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Audi, Fiat squabbling over numbers and letters

There have been rumors and speculation and prognostications about a Nissan Juke- and Mini Cooper-fighting Audi Q2 since 2012. There have been the same for a performance-oriented Q4 since 2011, perhaps previewed by the TT Offroad concept shown last year at the Beijing Motor Show. Turns out that those two alphanumeric combos are the only ones missing from the series Q1 to Q9 in Audi's trademark stable, and the Ingolstadt company wants to get them to make its badge sequence and crossover lineup complete. But Fiat owns them, and rumor is, CEO Sergio Marchionne appears to have no interest in selling them. Fiat has used the Q2 and Q4 like trim badges, identifying whether a company product has two-wheel or all-wheel drive. They did it with the Alfa Romeo 159 sedan, and they do it now on the Maserati Quattroporte S and Ghibli S Q4 sedans. Car magazine says Marchionne "may not be categorically opposed to selling the rights," but he absolutely won't do it to any fiefdom in the Volkswagen empire, which would leave Audi a jilted suitor. Why is Sergio being so serious? VW Group CEO Ferdinand Piech first starting waving torches on the bridge between the two companies when he said Alfa Romeo could sell four times as many cars if Volkswagen owned it, then burned the bridge when it continued to publicize its desire to buy Alfa Romeo. VW followed that up by throwing salt on the land around the destroyed bridge with its aggressive pricing in Europe during the worst of the car sales slump there, which Marchionne said was causing a "bloodbath." VW's final flourish was to set the river itself on fire, when a press officer said Marchionne wasn't qualified to head the European Automotive Manufacturers Association (ACEA) and VW would quit the organization if he did take the top spot. That is why, putting it optimistically, Audi looks to have a grim chance of getting the Q2 and Q4 marques from the Italian. So long as he is in power, at least: Marchionne said he's walking away from the job in 2018. Audi might have a better chance bending the knee to, and generously rewarding, his successor. Featured Gallery Audi TT Offroad Concept: Beijing 2014 View 16 Photos News Source: CarImage Credit: Live images copyright 2015 Chris Paukert / AOL Government/Legal Audi Fiat Volkswagen Crossover Luxury Sergio Marchionne trademark volkswagen group

Audi exec denies plans for turbo R8

Sometimes smoke doesn't lead to fire. Rumors indicated Audi might drop a turbocharged engine into the latest R8, but now a top executive is throwing a bucket of cold water onto the burning speculation. "The performance potential of this current engine means we don't need to even look at turbocharging at this point," Jurgen Konigstedt, Audi development boss for V6, V8, and V10 engines, said to CarAdvice. He also said sticking with natural aspiration offered a better sound and sharper throttle response than going with forced induction. "There is less emotion with a turbocharged engine," he said. Konigstedt admitted there was a serious discussion about turbocharging the R8. The argument just didn't win out. "If we feel that people absolutely want a turbocharged engine, then we will have to consider it," he said to CarAdvice. Audi just launched a new generation of the supercar. The 2017 R8's 5.2-liter V10 will be available in two tunes: with 540 horsepower in the standard coupe or 610 hp in the Plus. Rumors have persisted about a smaller, forced induction powerplant at the bottom of the range. Some reports suggested a twin-turbo V6 behind the driver, but others said the electrically supercharged 2.5-liter inline five was a candidate. The reason for the entry-level addition was tied to lowering the taxes on the R8 in markets like China. Related Video:

Audi sees room for TT family, including possible crossover and superlight models

With the third-generation Audi TT slated for a debut at the 2014 Geneva Motor Show in just a few weeks time, we've received some interesting news out of the United Kingdom. Speaking to the crew at Top Gear, Chief Engineer Ulrich Hackenberg made some interesting statements about the next TT, noting that he likes the idea of a production Allroad Shooting Brake.
"I can imagine the TT has much more potential than we have used up to now. That's why we did this Allroad [Shooting Brake] Concept. The trend is to smaller crossovers. So for example you do a crossover TT. It would have a big group of fans," Hackenberg told TG.
That makes it almost sound like Audi is trying to expand one popular, fashion-forward model into a wildly different niche, like Mini did moving from Hardtop to Countryman (or perhaps more appropriately, the Paceman). We'll reserve judgement, if only because the Allroad Shooting Brake was one of the more popular concepts at the Detroit Auto Show, making our Editors' Choice list.