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Audi A3 E-Tron goes carbon neutral with German green electricity deal

Audi is proving that the fresh water flowing through the European Alps isn't just for bottling and drinking anymore. The German automaker struck a deal with Hamburg-based LichtBlick to offer buyers of the Audi A3 Sportback E-Tron a chance to get their electrical juice from all renewable-energy sources. That means all the power going into charging stations can come from hydroelectric power from Germany, Austria and Switzerland. The nuts and bolts part of it is that users pay the equivalent of about $12.30 a month plus 37 cents per kilowatt hour for the service. And LichtBlick is indeed legit, as it has been certified by TUV Nord for having at least one third of its power come from hydroelectric plants that are were built less than six years ago. Audi is looking to boost sales from a model it unveiled at last year's Geneva Motor Show. The car pairs a turbocharged 1.4-liter four-cylinder engine with an electric motor that combines for 250 horsepower. Most importantly, the A3 E-Tron gets a combined fuel economy rating of 157 miles per gallon. And while that figure comes from the more generous European driving cycle, it's impressive nevertheless. Check out Audi's press release below and read the Autoblog Quick Spin here. Audi and LichtBlick offer green electricity CO2-neutral mobility with Audi energy TUV-certified green electricity from the energy provider LichtBlick As an accompaniment to the market launch of the A3 e tron*, Audi is offering customers in Germany green electricity – Audi energy. The cooperating partner is the Hamburg energy provider LichtBlick SE. With Audi energy, the A3 e tron is totally emission-free when operated electrically. The power all comes from renewable energy sources and is generated exclusively at hydro-electric power stations in Germany, Austria and Switzerland. The Audi A3 e-tron can be recharged when parked at your home with Audi energy. At the same time, the entire household is supplied with eco-friendly electric power. Audi energy is currently available for a basic monthly fee of EUR 8.95 and 26.76 cents per kilowatt-hour. The origin and quality of the green electricity are certified by TUV Nord. The "OK power" seal of quality also confirms the expansion of power generation from renewable sources: at least one-third of the electricity comes from hydro-electric power plants less than six years old. Providers of this green electricity do not make use of federal subsidies pursuant to the German Renewable Energy Act (EEG).

Audi Super Bowl ad will star creepy Doberhuahua dog

Poor little doberhuahua, so misunderstood. In fact it's so misunderstood that we don't even know what it is. Not that something like that would stop Canadian songstress and animal rights advocate Sarah McLachlan from plucking at our heartstrings, though, in the teaser video below.
The apparent half-breed mutt offspring of a doberman and a chihuahua is set to star in Audi's upcoming Super Bowl commercial and appears to be what was terrifying the dog-show announcers so thoroughly in the last teaser video. Audi previously announced it was focusing its Big Game ad buy on the new A3, but we'll have to wait another week to find out just how it will manage to equate its new compact luxury sedan ad hatchback to a small dog with a big bite.
In the meantime, scroll down for the teaser video.

BMW says SUVs killed the sports car market

In many ways, we're living in a golden age of automotive performance. After all, it's possible to show up at a Dodge dealer, hand over about $60,000 and storm away with a 707-horsepower Challenger Hellcat. Or for those who prefer a touch more luxury, the BMW M4, Mercedes-AMG C63 and latest Cadillac ATS-V offer between 425 and 503 horsepower, depending on your pick, with a bit more poshness. However, none of these powerful vehicles fit the classic definition of a two-place, droptop sports car, and according BMW head of sales Ian Robertson, that's because the segment is very much in the doldrums.
According to Robertson, two factors seriously wounded the classic sports car market. First, the global economic crisis of a few years ago put a serious hurt on sales, according to Bloomberg. Further worsening the situation, the boom in popularity of luxury SUVs and crossovers in the past few years hasn't allowed for much recovery. Even car-hungry China hasn't helped much because of the smog in many cities and preference among some of the very rich there to be chauffeured.
Combined, Audi TT, BMW Z4 and Mercedes-Benz SLK sales peaked around 114,000 units a year in 2007, but they are only expected to reach 72,000 annually by the end of the decade. Robertson is pretty pessimistic about the market's comeback too. "Post-2008, it just collapsed. I'm not so sure it'll ever fully recover," he said to Bloomberg.