2004 Audi A8 Quattro L Sedan 4-door 4.2l (damaged) on 2040-cars

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New Audi Allroad Shooting Brake concept images leak out, next TT previewed?

The Detroit Auto Show media preview kicks off on Monday, which means the time is just about ripe for previously embargoed images and information to start leaking out onto the web in a major way. Case in point is this Allroad Shooting Brake from Audi, a seemingly close-to-production vehicle that may foreshadow the styling of the upcoming Audi TT, or hint at the looks of a Q1, or both.
The TT bit may seem far fetched, but we do know that Audi has used a small wagon concept to preview the design of an upcoming TT before - back in 2006 before the release of the gen-two car. We also fully anticipate the Q1 to be breaking cover sooner rather than later, so the safe money is that the concept closely resembles what that production vehicle will ultimately look like, though perhaps with a bit more height overall.
And, frankly, be it a TT or Q1 or both, we like what we're seeing. Sharp character lines on a rounded body form follow the idiom of the current TT rather nicely, while the big-wheels-at-all-corners stance plays into the sporting character we'd expect from any small Audi. Inside, we see the same Virtual Cockpit, MMI controller, and vents that we recently took in at CES, though with a slightly different steering wheel (with the starter button built right in). Tidy work here, too.

Audi builds its six-millionth Quattro-equipped car

All-wheel drive has become the norm particularly among German automakers. Mercedes offers its 4Matic system on a broad range of models, BMW counters with its xDrive system, Volkswagen has 4Motion, and the only Porsche you actually can't get with all-wheel traction is the Boxster/Cayman. But before all its competitors got on board with channeling power to all four wheels, Audi was making a name for itself with its Quattro all-wheel-drive system.
Now 34 years since the advent of the original Audi Quattro, the House of the Four Rings has built its six millionth vehicle equipped with all-wheel drive - only a year and a half since it hit the five-million mark. In fact these days nearly half of all new Audis are ordered in Quattro spec - more than any other automaker - resulting in a total of 710,095 Quattro-equipped Audis produced last year alone.
The landmark 6,000,000th vehicle was an SQ5 in monsoon gray metallic that rolled off the assembly line on Friday and is bound for a customer right here in the United States.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.