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Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

Audi A3 E-Tron is a look at battery-operated things to come

Audi officially unveiled the A3 Sportback E-Tron at the 2013 Geneva Motor Show. While not a production model, the plug-in hybrid gives us a good glimpse at what the German automaker has in store for future products. The five-door gets around thanks to parallel hybrid drivetrain comprised of a turbocharged 1.4-liter four-cylinder engine and a small electric motor integrated into the vehicle's six-speed dual-clutch transmission. While the four-cylinder churns up 150 horsepower and 184 pound-feet of torque, the motor contributes 100 horsepower and 242 lb-ft of twist. All told, the design allows the E-Tron to serve up its full power from just 1,750 rpm.
An 8.8-kWh lithium-ion battery sits under the floor beneath the rear seat, complete with a liquid cooling system designed to keep the pack in its optimum temperature range. The A3 Sportback E-Tron can be charged in as little as 2.5 hours with a 3.6-kW charger, yielding an EV range of up to 31 miles. The machine can also travel using the electric motor, ICE or a combination of the two for a total range of 584 miles. Check out the full press release below.

2016 Audi A6

After dodging light traffic for more than 10 miles at speeds never exceeding 85 miles per hour, the left lane of the derestricted autobahn ahead of us finally opens wide. This is the opportunity we've been waiting for, and we bury the accelerator against its stop and hold it there. The transmission attached to the turbocharged four-cylinder of our 2016 Audi A6 drops a couple gears and begins an arduous battle against aerodynamic drag.
The sleek sedan cuts through the wind effortlessly up until about 125 mph, after which the speedometer needle slows noticeably as the outside world continues to blur. By 145 mph, there's no longer a discernible feeling of acceleration, yet the bright-orange speedometer needle continues its climb. Finally, the speedometer nearly reaches 160 before we are forced to firmly brake and return to saner speeds because of traffic looming ahead.
Automakers routinely host us in Europe and elsewhere to sample their wares in a much less restrictive driving environment. Which explains why we find ourselves standing in Dresden, Germany, a stunningly beautiful 800-year-old city along the Elbe River, overlooking Audi's latest executive express.