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KTM X-Bow to get Audi TT-RS five-cylinder turbo

The Audi TT-RS continues to occupy a warm spot in my personal top five list of cars thanks in no small part to the lusty turbocharged 2.5-liter five cylinder under the hood. With 360 horsepower and 343 pound-feet of torque in stock configuration, the engine is a shining star of internal combustion. And now it's headed to one of our favorite vehicles. EVO reports KTM is planning to plop the turbo 2.5 from the TT-RS into the upcoming X-Bow. That ruckus you hear? It's a choir of angels singing "Halleluiah." While speaking at the Geneva Motor Show, KTM CEO Stefan Pierer said the engine is good for up to 480 horsepower.
Pierer went on to say that the company is already testing prototypes and that we may very well see the engine show up in some races next year. What's more, the company's engineers are playing with dual-clutch transmissions, too. Since KTM is already testing the turbo 2.5 on the track, it's only a matter of time before customers will be able to get their grubby mitts on a street-legal version.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

2016 Tech of the Year | Autoblog Minute

Deliberation on the winners of Autoblog's Tech of the Year Award is under way. Nominees for best car in 2016 are: the Tesla Model S, the Chevy Volt and the BMW 7 series. Nominees for best tech in 2016 are: Apple CarPlay, Android Auto, VW's MiB II with AppConnect, Ford Sync 3, Audi Virtual Cockpit, the Smart Cross Connect App, and Volvo Sensus. Autoblog's Chris McGraw reports on this edition of Autoblog Minute. Audi BMW Chevrolet Ford smart Tesla Volvo Technology of the Year Autoblog Minute Videos Original Video volt android auto ford sync 3