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Audi partners with AT&T for 4G LTE, will offer Mobile Share data plan

Audi has made a big splash at this year's Consumer Electronics Show, joining the Open Automotive Alliance with Google, Honda, Hyundai, General Motors and NVIDIA, debuting a next-generation cockpit that's destined for the third-generation Audi TT and promising to offer laser headlights in a production car. But much like Apple during the Steve Jobs days, it has "just one more thing."
The German luxury brand has announced that it will, like Chevrolet, be teaming with AT&T to offer 4G LTE connectivity in its vehicles. The first model to benefit will be the 2015 Audi A3.
"With the introduction of the new A3 family Audi is putting the most advanced technology into the compact luxury segment," said Scott Keogh, President, Audi of America in a press release. "Offering drivers a 4G LTE connection will provide the fastest in-vehicle connection available and significantly enhance the infotainment experience."

Audi confirms new Q1 to cross over into smaller territory

The latest Q3 is smaller in every dimension than the Q7 that launched Audi into the crossover back in 2006. It's over two feet shorter, four inches narrower, five inches lower and rides on a wheelbase that's nearly a foot and a half shorter. But in Audi's eyes, it's still not small enough.
That's why the German automaker has just confirmed that it will proceed with production of the oft-rumored Q1 crossover. The new line will form just one of 11 new models which Audi aims to launch by the end of the decade, and will be built starting in 2016 at the main plant in Ingolstadt where Audi currently makes the A3, A4 and A5.
Audi isn't saying much else about the Q1, confirming only that it will be based on a modular transverse-engine platform. But contrary to the brand's Quattro-centric image, it has been rumored to be offered in front-drive form only. One way or another, the business case for expanding Audi's crossover range is as suitably rock solid: The Q family accounts for over a quarter of Audis sold worldwide, with the Q5 accounting for over half of that to stand as the most popular in the range.

Chief designer Walter de Silva out at Volkswagen

After decades of penning beautiful machines, Volkswagen Group design boss Walter de Silva will retire at the end of November but will still hold an advisory role. He has led the styling for the automotive giant's brands since 2007. The company's statement didn't announce a successor for him. De Silva began his design career at Fiat in 1972 and led styling at Alfa Romeo from 1986 to 1998. He first joined VW Group with Seat but made a big splash at Audi in 2002. His work there included the sixth-generation A6, A5, and the fantastic R8. Later, he created a great take on the classic Leica M9 camera, too. VW praised de Silva's creation of a design culture that spanned its division but still allowed for creativity within each one. "Walter de Silva epitomizes creativity and the Italian sense of beauty and style on the one hand and thoroughness, a systematic approach and discipline on the other," CEO Matthias Muller said in the announcement. De Silva's retirement could bring a major change in the way VW Group organizes its studios, according to Automotive News. The automaker reportedly wants to cut its annual styling budget and might not seek a replacement for him. Walter Maria de Silva takes retirement Head of Group Design established common design culture across all brands while retaining creative autonomy of each individual brand Walter Maria de Silva Walter Maria de Silva Walter Maria de Silva (64), Head of Group Design, is retiring with effect from the end of November. De Silva assumed design responsibility for all passenger car brands within the Volkswagen Group in February 2007. Walter de Silva will continue his links with the Group in an advisory capacity. Walter Maria de Silva was born in Lecco (Italy) on February 27, 1951 and joined the Volkswagen Group 17 years ago when he became Head of the SEAT Design Centre in 1998. He was put in charge of the design of the Audi brand group, including the brands Audi, Lamborghini and SEAT, in 2002. His new design language with Audi was epitomised by the 6th generation of the Audi A6 and Audi A5 Coupe. He was appointed Head of Group Design at Volkswagen Aktiengesellschaft in 2007. Walter de Silva saw the main focus of his work as design chief in establishing and nurturing a common design culture across all brands, which nevertheless allows each brand to retain a high degree of creative autonomy.