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Audi R8: Commander

We're not sure that "Choosing the moon brings out the best in us" is an appropriate tag for an automaker, much less a German automaker. But hey, when it comes to commercials that air during the Super Bowl it's all about playing up greatness, America, and working in Rock and Roll anthems. Audi hits all three here. 205-horsepower supercar? Check. Great moment in our national history? Check. David Bowie's Starman? Check. Add in a dollop of the R8's wicked V10 engine noise and, well, we'll watch this one more than once. And in case you want more R8 and Bowie, click here for the extended version. Marketing/Advertising Audi Super Bowl Commercials 2016 super bowl ad

2016 Audi A6 First Drive [w/video]

The Audi A6 could be seen as a singular kind of sleeper. It sells in volumes that are one-half to one-third those of its German competition. The sedan doesn't command a conversation much less the imagination, its history bereft of iconic brand identifiers. Think of the way the E28 BMW 5 Series turned the segment into something to be proud of, or those double headlamps from the W210 Mercedes-Benz E-Class, or that other E from 1986 simply known as Der Hammer. There is currently no RS6 sedan in the US to draw halo attention to the clan. And it was the first in its segment to slip into a design lassitude such that you had to check the badge to make sure it wasn't a different Audi. However, I look at the A6 from the other side: it's an underappreciated gem. With the 3.0-liter supercharged V6, it's a thoroughly fun steer. It has more power and torque than the competition. I think it has the finest interior. It's probably my favorite sedan in the segment considering how many boxes it checks before you cross the bridge to things that begin with S, M, and AMG. But you have to get to know an Audi in order to comprehend what it possesses, and the "product improvement" rolled out for the 2016 A6 won't change that. I'll call these "blind spot updates," because someone needs to point out where they are, and even then you've got to work to see them. Nevertheless, they're there, in places like the wider grille, new headlights and taillights with revised LED DRL signatures, new bumpers, side sills, rockers, and trapezoidal tailpipe finishers. The interior and driver assistance systems get gussied-up. The interior and driver assistance systems get gussied-up, too. The base A6 2.0T can be had with driver aids now – Audi pre-sense comes standard, the night vision assistant will identify animals, and the blind spot monitor works with lane keep assist to give you even more warning before changing lanes. There are two new colors and new inlays, like the layered walnut on the tester I drove, which is an upper-tier luxury feature that's finally filtered downstream. The biggest interior rework comes via the MMI system, which gets the Nvidia Tegra 3 quadcore chip pushing graphics to a retractable, eight-inch touchscreen. The additional processing power allows for new features like expanded codec playback – you can now play uncompressed .flac files straight through the stereo.

More next-gen Audi TT details revealed

We still only have rumors about the third-generation Audi TT said to be scheduled for launch in late 2014, but based on a report in Car and Driver, we know a tiny bit more about it. The base engine will be the 2.0-liter turbo four-cylinder with direct injection, but horsepower is said to be 220 horsepower - that would make for a nine-hp jump over the current output. The TTS would get an even larger power boost, going from 265 currently to 300 hp. The TT RS would stick with it's 2.5-liter five cylinder, with output increased from 360 to 380 hp. If Audi includes a nice dose of the go-light engineering involved in the TT Ultra Quattro, these horsepower numbers might be even more impressive.
As with the TT concept and first-generation production car, though, it sounds like the brand is concentrating on aesthetics. It's been widely reported that Audi wants to reclaim the juju conjured by the original TT, and while we still don't know what that means outside, CD reports that the interior gets simplified, "futuristic-feeling" styling thanks to instruments served up on a TFT screen. Remember, the first Audi TT had a cockpit that Car magazine dubbed simply, "The Cabin."
About a year after the coupe comes, the Audi TT Roadster will show up and should be joined by the next A5. The news for the next version of the subtly beautiful coupe is the arrival of a plug-in hybrid with torque vectoring via an electric motor for the rear axle. Beyond that is wilder speculation of an A9, which might be called Q9, and which was the four-door-coupe flavor of the month two years ago when it was possibly going to share a platform with the Lamborghini Estoque. According to the CD story, the thinking now is around "a combination of fastback and crossover proportions," a two-fer we've yet to see any carmaker pull off without making us go, "Oh. I see."