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LTE technology puts Audi in the driver's seat

The recently-launched Audi A3 Sportback was first-to-market with Long Term Evolution (LTE), or 4G, and LTE integration for connectivity on the move is an idea swirling all through the automotive world. Automakers see the faster speeds and faster responses of LTE compared to 3G as making it possible to one day have streaming video, cloud gaming, more intensive apps and even a virtual office with videoconferencing in your car. It will also enable more progress in machine-to-machine (M2M) adoption, giving cars a real-time ability to speak to one another and to infrastructure.
A video by Audi Deutschland looks at what might be possible not only for the average driver in an LTE-equipped car, but how a professional chauffeur might make the most of a car that can help him get his VIP passengers from carport to red carpet safely and on time. You can watch it below.

Porsche, Audi team up for tech: autonomy, EVs, hybrids and more

Porsche and Audi have been working on a number of important technologies for future vehicles. The two luxury automakers, both part of the Volkswagen Group, have mostly appeared to guard the space between their brands despite some shared engines and a platform. While their goals may not always overlap – Porsche has shied away from fully autonomous driving, for instance ­– the two brands have decided they could move more quickly into their respective futures by putting their heads together. In that spirit, Audi and Porsche are partnering up for a "shared vehicle architecture strategy of the future." This collaboration will focus on future mobility, including the development electrification, digitization, and autonomous driving technology. And the teams have knowledge and resources to share with one another. Porsche is moving fast with electrification, adding more hybrid systems to its models and preparing to launch the ultra-fast-charging Mission E electric car. Audi has been pursuing autonomous driving, connected vehicle and V2X tech, and Shared Fleet programs. Combining the best and brightest of both companies should help accelerate R&D. Even if one or the other company doesn't put all of the co-developed technologies into its vehicles, they'll both be learning the lessons, and sharing resources should help keep costs in check. "We will cooperate wherever it makes sense," says Porsche Board of Management Chairman Oliver Blume. "But we will also be very careful to maintain the differentiation between our brands. A Porsche is always a Porsche, and that will remain so in the future." Detail are still scarce, but Audi and Porsche will pin down a more a more specific sharing strategy as they develop their plan through 2025. While the cars continue to look and drive differently, expect Porsche and Audi to share more components and digital capabilities moving forward. Related Video:

Car companies may need to start curbing model proliferation

Looking at the current automotive landscape, especially from German makers, you quickly get the impression that less definitely isn't more. BMW alone offers its 3 Series platform in practically every segment possible, including the regular sedan and 4 Series Gran Coupe, which would seem to be direct competitors. Porsche might be the winner, though, with 20 different variants of the 911 listed for sale on its US website. However, some of this model madness might be reaching an end as companies begin cutting back spending or shifting money to other priorities.
According to Yahoo Finance, the offerings from the German automakers are up 25 percent over the past three years to over 200 models in Europe. The peak is expected to come around 2018 at 230 separate vehicles, according to consulting company PwC.
Amazingly, BMW, which is among the poster children for this model explosion, might be changing its tune. "I'm sure there will be points in the future where we look at certain cars and say, 'Maybe we need to think differently now,'" said head of sales Ian Robertson in an interview, according to Yahoo Finance. The statement certainly sounds shocking coming from a company rumored to have 23 front-wheel-drive vehicles all using a single platform on the way.