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The real reason Audi races

The world has watched Audi have its way with endurance racing since 1998. What started as an intriguing race winner in 2000 that could be rebuilt so quickly that the ACO oversight organization changed the rules to slow Audi mechanics down, slowly morphed into a unique assassin, employing novel engineering methods to achieve series domination with its R18 E-Tron Quattro. Until recently. It's strange, then, that for all these years we didn't fully comprehend Audi's stated approach to motorsport. And so we sat down with Dr. Wolfgang Ulrich, head of Audi Motorsport, and Chris Reinke, head of Le Mans Prototype development while in Austin, TX, for the Lone Star Le Mans and World Endurance Championship race for answers. BMW, Corvette, Porsche, and Ferrari have healthy reputations, lucrative option sheets, and supported a robust trade in special editions by winning races. They have standalone racing divisions and they transfer the entire sheen of their racing endeavors to their road cars, a healthy part of what their customers buy into. Even though we know they improve their road cars with lessons learned racing, the belief is that they race because that's just what they do; those brand names mean racing. "Not one single euro is spent on a separate motorsports program." Yet Reinke said that for Audi, "Not one single euro is spent on a separate motorsports program. We [Audi Motorsport] are part of the Technical Department [of the road car company]. We are a pre-development lab for road-relevant technology." As in, Audi isn't racing out of core philosophy, it's racing only to improve its road cars. That helps explain why Audi's entire road car lineup doesn't bask in the same racing aura as those other brands even though Audi has been racing since it was called Horch. It's not a racing brand, it's a technology brand. Said Ulrich, "Instead of components, look at technologies – not lights, but lighting technologies, not engines, but engine technologies, like injection pressure technology is the same from the race car to the road car." That's nowhere near as exciting as, "Win on Sunday, sell on Monday," but it is arguably much more practical. Quattro is the most obvious example of racing tech for the street. For a less obvious one, Reinke said, "Audi Motorsport developed codes for computational fluid dynamics, and then we'd run the calculations on the Technical Department computers at night.

Next Audi TT glimpsed, same as it ever was?

Audi has teased the new TT coupe ahead of its Geneva Motor Show reveal with renderings and video, but now, what appears to be a photo of the new two-door has leaked onto the web, courtesy of Autofans.be. And if you're thinking, "Well, jeez, that looks familiar," you definitely aren't alone. Aside from the new lighting character in the taillamps, everything you see here looks pretty much unchanged from the old car. Of course, the front should get a nice freshening, and that interior should be super-high-tech. We'll reserve final judgments until we see the new TT live in Geneva next week.

2017 Audi Q7 starts at $55,750

The second-generation Audi Q7 debuted last winter, and we already drove it in the spring in Europe. Audi, however, kept US pricing for this lighter, more stylish luxury SUV a secret – until now. The 2017 Q7 starts at $55,750 (including the $950-destination charge), and that's over $6,500 more than the $49,225-base cost for the last-gen 2015 model (there was no 2016 version in the US). Buyers get some big updates when they pay the extra cash for the 2017 model. The switch to the MLB platform helps cut 475 pounds, and aluminum suspension components reduce unsprung mass. Audi's Pre Sense City safety system comes standard and can automatically begin braking the seven-passenger SUV if a crash seems imminent below 52 miles per hour. Three-zone automatic climate control and a panoramic sunroof are also on the normal features list. The options include high-tech upgrades like the company's virtual cockpit system, a color head-up display, and a 23-speaker Bang & Olufsen stereo. Audi's 3.0 TFSI V6 with 333 horsepower and 325 pound-feet of torque and an eight-speed automatic is the only available powertrain combo for the Q7 in the US. Audi originally planned to offer the 3.0-liter TDI V6, but emissions problems nixed that. The second-gen Q7 is available in three trim levels here: Premium, Premium Plus for $59,750, and Prestige for $65,250. Company spokesperson Amelia Fine-Morrison tells Autoblog the first 2017s will arrive at dealers in January. Audi of America announces pricing for the new dynamic and technological benchmark in the luxury SUV segment – the all-new 2017 Audi Q7 November 11, 2015 | HERNDON, Virginia New portfolio of available driver assistance systems includes adaptive cruise control with traffic jam assist to help take the stress out of stop and go traffic Sport sedan-like driving experience and space for up to seven passengers, latest technology and exceptional design are just some of the highlights of the all-new Audi Q7, on sale at the beginning of 2016 SUV boasts innovative suite of technologies and connectivity features, including Audi virtual cockpit, Q7 specific app for Android and Apple integration as well as Apple CarPlay and Android Auto smartphone integration With striking design and lightweight construction, the all-new 2017 Audi Q7 sets a new standard in the luxury SUV segment. The second generation of the seven-passenger SUV also adds benchmark connectivity, infotainment systems and driver assistance technologies.