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The real reason Audi races

The world has watched Audi have its way with endurance racing since 1998. What started as an intriguing race winner in 2000 that could be rebuilt so quickly that the ACO oversight organization changed the rules to slow Audi mechanics down, slowly morphed into a unique assassin, employing novel engineering methods to achieve series domination with its R18 E-Tron Quattro. Until recently. It's strange, then, that for all these years we didn't fully comprehend Audi's stated approach to motorsport. And so we sat down with Dr. Wolfgang Ulrich, head of Audi Motorsport, and Chris Reinke, head of Le Mans Prototype development while in Austin, TX, for the Lone Star Le Mans and World Endurance Championship race for answers. BMW, Corvette, Porsche, and Ferrari have healthy reputations, lucrative option sheets, and supported a robust trade in special editions by winning races. They have standalone racing divisions and they transfer the entire sheen of their racing endeavors to their road cars, a healthy part of what their customers buy into. Even though we know they improve their road cars with lessons learned racing, the belief is that they race because that's just what they do; those brand names mean racing. "Not one single euro is spent on a separate motorsports program." Yet Reinke said that for Audi, "Not one single euro is spent on a separate motorsports program. We [Audi Motorsport] are part of the Technical Department [of the road car company]. We are a pre-development lab for road-relevant technology." As in, Audi isn't racing out of core philosophy, it's racing only to improve its road cars. That helps explain why Audi's entire road car lineup doesn't bask in the same racing aura as those other brands even though Audi has been racing since it was called Horch. It's not a racing brand, it's a technology brand. Said Ulrich, "Instead of components, look at technologies – not lights, but lighting technologies, not engines, but engine technologies, like injection pressure technology is the same from the race car to the road car." That's nowhere near as exciting as, "Win on Sunday, sell on Monday," but it is arguably much more practical. Quattro is the most obvious example of racing tech for the street. For a less obvious one, Reinke said, "Audi Motorsport developed codes for computational fluid dynamics, and then we'd run the calculations on the Technical Department computers at night.

Audi S3 starts at $41,400, A3 Cabrio rings up at $35,600 and A3 TDI priced from $32,600

Audi has released the official pricing info for the all-new A3 TDI Sedan, A3 Cabriolet and the S3 Sedan, and the news appears pretty good all around. As usual, none of the following prices include Audi's unspecified-for-now destination charges.
The big news is the S3, complete with 292 horsepower, a six-speed dual-clutch transmission and Quattro all-wheel drive. Prices start at just $41,100, which is a decent savings over the more powerful, 355-hp Mercedes-Benz CLA45 AMG.
The new A3 TDI sedan, meanwhile, has a starting price of just $32,600. While you'll be certain to save some money on fuel, you'll be doing so without Quattro all-wheel drive. Still, the improved economy of the 2.0-liter, turbodiesel four-cylinder isn't priced too steeply, relative to the gas-powered A3's $29,900 starting price.

Audi Q3 recalled for wanting to stay dry

Volkswagen of America has announced a recall of the 2015 Audi Q3 because in one instance the car might not stop what it's doing even when you turn it off. If you shut down the car while the sunroof is closing, the sunroof could keep on closing. That possibility contravenes federal standards concerning roof panel systems and affects up to 3,646 examples of the Q3 manufactured between April 4, 2014 and November 5, 2014. Customers are asked to bring their Q3s to their Audi dealers, where the sunroof control module will be updated free of charge. You'll find a bit more information in the bulletin from the National Highway Traffic Safety Administration below. Related Video: Report Receipt Date: APR 03, 2015NHTSA Campaign Number: 15V200000Component(s): VISIBILITYPotential Number of Units Affected: 3,646Vehicle Make Model Model Year(s): AUDI Q3 2015Manufacturer: Volkswagen Group of America, Inc.SUMMARY: Volkswagen Group of America, Inc. (Volkswagen) is recalling certain model year 2015 Audi Q3 vehicles manufactured April 4, 2014, to November 5, 2014. If the vehicle is turned off while the sunroof is closing, the sunroof may continue to close instead of stopping. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) 118, "Power-Operated Window, Partition, and Roof Panel Systems."CONSEQUENCE: If the sunroof is closing while the vehicle is shut off and a vehicle occupant is in its path, there is an increased risk of injury.REMEDY: Audi will notify owners, and dealers will update the sunroof control module software, free of charge. The recall began on April 13, 2015. Owners may contact Audi customer service at 1-800-253-2834 FREE. Volkswagen's number for this recall is 60C1.NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 FREE (TTY 1-800-424-9153 FREE), or go to www.safercar.gov.