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Audi A3 E-Tron goes carbon neutral with German green electricity deal

Audi is proving that the fresh water flowing through the European Alps isn't just for bottling and drinking anymore. The German automaker struck a deal with Hamburg-based LichtBlick to offer buyers of the Audi A3 Sportback E-Tron a chance to get their electrical juice from all renewable-energy sources. That means all the power going into charging stations can come from hydroelectric power from Germany, Austria and Switzerland. The nuts and bolts part of it is that users pay the equivalent of about $12.30 a month plus 37 cents per kilowatt hour for the service. And LichtBlick is indeed legit, as it has been certified by TUV Nord for having at least one third of its power come from hydroelectric plants that are were built less than six years ago. Audi is looking to boost sales from a model it unveiled at last year's Geneva Motor Show. The car pairs a turbocharged 1.4-liter four-cylinder engine with an electric motor that combines for 250 horsepower. Most importantly, the A3 E-Tron gets a combined fuel economy rating of 157 miles per gallon. And while that figure comes from the more generous European driving cycle, it's impressive nevertheless. Check out Audi's press release below and read the Autoblog Quick Spin here. Audi and LichtBlick offer green electricity CO2-neutral mobility with Audi energy TUV-certified green electricity from the energy provider LichtBlick As an accompaniment to the market launch of the A3 e tron*, Audi is offering customers in Germany green electricity – Audi energy. The cooperating partner is the Hamburg energy provider LichtBlick SE. With Audi energy, the A3 e tron is totally emission-free when operated electrically. The power all comes from renewable energy sources and is generated exclusively at hydro-electric power stations in Germany, Austria and Switzerland. The Audi A3 e-tron can be recharged when parked at your home with Audi energy. At the same time, the entire household is supplied with eco-friendly electric power. Audi energy is currently available for a basic monthly fee of EUR 8.95 and 26.76 cents per kilowatt-hour. The origin and quality of the green electricity are certified by TUV Nord. The "OK power" seal of quality also confirms the expansion of power generation from renewable sources: at least one-third of the electricity comes from hydro-electric power plants less than six years old. Providers of this green electricity do not make use of federal subsidies pursuant to the German Renewable Energy Act (EEG).

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.

2016 Audi TT price increased to $42,900*

Audi has announced pricing for the new third-generation TT and second-generation TTS, and both models have received a moderate bump. Simply getting into the family will demand $42,900, or $2,550 than the current coupe. If you fancy a topless TT, the price has jumped from $43,350 to $46,400, or $3,050 more than the last one. The performance-oriented TTS and its 292-horsepower, turbocharged 2.0-liter, though, is easily the bargain of the range. At $51,900, it's $3,200 more than the current model. But where the normal TT only gets a nine-horsepower increase and stays even on torque output, the TTS has gone from just 265 hp to 292 ponies. Torque is up as well, from 258 pound-feet (the same as the normal model) to 280-lb-ft. Prices for the TTS Roadster, meanwhile, have not been announced. That said, considering the increases through the rest of the range, we'd expect the high-performance two-seater to come in at or around the $55,000 range. Considering our impressions during our first drive of the standard TT and the performance increase for the TTS, we must say, these price hikes don't seem exorbitant. Scroll down for the official pricing announcement from Audi. AUDI ANNOUNCES PRICING FOR THE ALL-NEW TT MODEL LINE The quintessential design icon boasts a new driver-focused interior and true sports-car performance TT sets standards for in-vehicle technology with the Audi virtual cockpit - a fully digital instrument cluster Virtual cockpit powered by first automotive NVIDIA® Tegra® 30 processor integration May 06, 2015 | HERNDON, Virginia -- Audi today announced pricing for the all-new 2016 Audi TT model line. The iconic vehicle boasts an exciting new design characterized by the use of innovative technologies and driver-focused performance. Design and Body The third generation TT pays tribute to its past where the model took the design world by storm, with a modern take on the bold original, with short overhangs, broad wheel arches and a lean a muscular stance. Standard full LED headlamps exude modern sports car appeal, with a broader and flatter Singleframe® grille, sharp contours across the hood, electric rear spoiler and new centrally mounted round exhaust tailpipes are an incorporated design cue from the iconic first generation model . The all-new TT front end and floor assembly are made of high-strength and ultra-high-strength steel components, while the superstructure comprises aluminum castings, extruded sections and panels.