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Audi working on new Quattro-centric horizontal design language

If we were to opine that Audi needed a new design language, we certainly wouldn't be the first. Because while most of the vehicles wearing the Four Rings these days look slick enough, they all tend to look rather similar, and perhaps lack a certain amount of character. If the latest rumors are to be believed, Audi is working on just such a design overhaul.
The new design language being developed in the studios at Ingolstadt is said to differ from the current theme in two ways. For one, it's set to be dominated by a more horizontal approach, eschewing the tall vertical grille that dominates the noses of many of Audi's current models in favor of one that stretches more widely across the fascia.
For another, Edmunds projects that the new design language will emphasize the four-wheel-drive setup that has become Audi's hallmark. We understand that to mean more muscular wheel arches, with the rest of the design revolving around that element for an overall look that's more visually planted on the road. We'll have to wait to see how this theme develops, but the rumors at least indicate that Audi is aware of its design issues and is working to address it.

Audi replaces Mercedes as official vehicle supplier to the IOC

The automotive sponsor of the International Olympic Committee for the past 22 years has been Daimler-Benz. No more, as Audi has just signed a four-year deal to be the official auto supplier to the folks who keep the torch alight and on the move. Audi will supply vehicles for the IOC's headquarters in Lausanne, Switzerland and the organization's international events.
In case you're remembering all the stories about BMW and the London Olympics last summer and wondering where Mercedes-Benz was in all of that, the answer lies in the numerous mouths at the Olympic trough. The IOC is the organization and oversight body of the Olympics - much like the way the FIA oversees world motorsport. BMW, though, sponsored the London Organizing Committee for the Olympic Games, so during the games IOC reps rode in Benzes, LOCOG and its guest dignitaries rode in BMWs.
The Volkswagen Group has other ties with the Olympics as well: The Group will be the official vehicle partner for the winter Olympics in Sochi, Russia in 2014, and Audi currently partners the national Olympic federations of Germany, Finland, Russia and Switzerland. The press release below announcing the partnership has all the official details.

Audi RS Q3 gets snarlier, hits 62 mph in 4.8 seconds [w/video]

Well, that was quick. A mere 20 months after its debut at the 2013 Geneva Motor Show, Audi has issued a fairly significant update to its RS Q3 crossover. A light exterior refresh - the most noticeable change is that the grille surround and headlights are now joined - belies more significant changes under the compact crossover's hood.
Power from the 2.5-liter, turbocharged five-cylinder has been boosted nicely from 310 horsepower to 340, while torque has jumped from 309 pound-feet to 332 lb-ft. The result of this extra thrust is that the tiny CUV can now scamper to 62 miles per hour in a seriously quick 4.8 seconds, rather than the original RS Q3's 5.5-second sprint. A new fifth-generation multi-plate clutch is fitted to the seven-speed S-tronic dual-clutch transmission, which Audi claims will now deliver even quicker shifts.
Lighter brake rotors with ridiculous eight-piston calipers in the front provide what we imagine is a lot of stopping power, while Audi continues to offer an optional adaptive damper system. 19-inch wheels are standard while 20s are optional.