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'Worldwide, every third Audi will be an SUV by 2020'

Automotive News Europe reports the new Audi manufacturing facility in San Jose Chiapa, Mexico will increase the automaker's production capacity for the Q5 SUV by 150,000 units per year. While the plant will supply every market with the exception of China, most of the production is slated to head to the US.
While speaking with ANE, Audi CEO Rupert Stradler said, "Worldwide, every third Audi will be an SUV by 2020." So far this year, 40 percent of Audi vehicles sold in the US have been light trucks, with the company's sales in that segment jumping by 53 percent. By comparison, Audi passenger car sales have increased by just one percent.
The first Q5 vehicles from the San Hose Chiapa plant will show up on dealer lots in 2016. Audi of America recently received a larger 9,000-unit allocation of Q5 models after seeing sales increase 36 percent through April compared to the same period in 2012.

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

2015 Audi RS7 Dynamic Edition is a pretty car for a pretty penny

Making its world debut at the New York Auto Show, and commanding a $40,250 premium over the base RS7, is Audi's new 2015 RS7 Dynamic Edition that arrives with an MSRP of $146,045 (including destination and delivery). The range-topping hatchback is designed to showcase Audi's exclusive program, which allows customers to choose choose from the automaker's long list of options and then take the customization one step further with bespoke paintwork, upholstery, bodywork and wheels.
The interior features Black Valcona leather seats with Crimson Red honeycomb stitching, and matching Crimson Red seat belts. The contrasting color is carried through to the stitching on the dashboard, center armrest, door panels, shift boot and center console. Carbon fiber inlays provide additional contrast. The exterior is offering in four colors (Ibis White, Suzuka Gray metallic, Daytona Gray pearl and Phantom Black pearl), with each arriving with performance-oriented DRC suspension (with three-stage adjustable dampers), 21-inch Gloss Black wheels, Tornado Red painted brake calipers and sport exhaust. A carbon fiber front splitter, rear diffuser and carbon fiber engine cover complete the package.
Like the standard RS7, the Dynamic Edition arrives with a twin-turbocharged 4.0-liter V8 rated at 560 horsepower and 516 pound-feet of torque. With an eight-speed automatic transmission, running through Audi's Quattro permanent all-wheel drive and a sport differential, the four-passenger vehicle will crack the 60 mph acceleration benchmark in a reported 3.7 seconds - and, thanks to cylinder-on-demand technology, it avoids a gas-guzzler tax. The RS7 Dynamic Edition arrives at dealerships in early summer.