2013 Audi A6 Premium Sedan 4-door 2.0l on 2040-cars

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Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Audi TT offroad concept wirelessly charges E-Tron quattro powertrain

Audi has been diving deep into the concept ideas pool for a while now, with out-there auto-show-only vehicles like the off-road Nanuk Quattro Concept (last year's Frankfurt Show) and the TT-previewing Allroad Shooting Brake (Detroit earlier this year). The automaker has also been hinting at wireless charging through its work with WiTricitiry and the Urban Concept Sportback from Frankfurt 2011. The latest evolution of these ideas is the brand-new Audi TT offroad concept show car, which makes an appearance at the Beijing Motor Show this weekend after being teased earlier this month. Putting wireless charging into an off-road body makes little sense at first glance - after all, if you're heading out into the wild, you'll be lucky enough to find a standard outlet - finding an in-ground induction pad will be near-impossible. Thankfully, we don't need to worry ourselves with this sort of logical conflict, since this is once again an auto show study. The powertrain is capable of 408 hp and 479.2 lb-ft of torque as well 123 MPGe. And that means interesting powertrain details, like a plug-in hybrid E-Tron quattro powertrain that uses two electric motors (one rated at 40 kW for the front axle, the other at 85 kW for the rear) and can even dispense with the plug part thanks to Audi Wireless Charging technology. The powertrain is capable of a total system output of 408 horsepower and 479.2 pound-feet of torque as well as a provisional fuel efficiency of over 123 miles per gallon equivalent. All with the ability to hit 100 kilometers per hour (62 miles per hour) in 5.2 seconds and a top speed of 155 mph. All-electric range is pegged at 31 miles thanks to a 12-kWH lithium-ion battery. More details than you can shake a stick at are available below. Audi says the TT offroad concept, which blends both coupe and compact SUV, could be a preview of "a new model in a future TT family," so if you've been hoping for another entry in the growing crossover coupe segment, tell Audi you'd like to see this in the real world some day. The Audi TT offroad concept show car Study combines the sportiness of a coupe with the utility of a compact SUV Powerful and efficient e-tron quattro drive with Audi Wireless Charging technology Prof. Dr.