Auto blog

Audi reveals virtual reality 'dealership in a briefcase'

Virtual reality still seems like technology that should be lumped in with the flying car and colonizing the moon as the sort of perennially "almost-here" Next Big Thing that never quite arrives. However, devices like gaming's Oculus Rift suggests that it's too soon to write off VR just yet, and Audi apparently agrees. The heart of its new VR Experience is a headset that customers wear that lets them see a virtual car before their eyes. Using the technology, the potential buyer can sit behind the wheel or open up the trunk. A camera tracks their head movements and adjusts the image on the goggles accordingly. To make the whole experience even more immersive, headphones let them hear the sound of the door or listen to the radio. The German automaker claims that the VR Experience technology will be available in "dynamic growth markets" by the end of 2015. The system will essentially offer the entire dealership experience in a device the size of a briefcase, and it'll be possible to view every possible equipment combination and color on all of the brand's models. The immersive hardware sounds amazing, if it's as good as the automaker claims. Among other things, VR will allow buyers to pick out just the right color and trim, even if the dealer doesn't have that specific combo in stock. Read below for Audi's announcement of this sci-fi gadget that the company claims is on the way. Audi VR experience: the dealership in a briefcase Innovative virtual reality headset extends advisory service at Audi dealers Sales chief Luca de Meo: "Further proof of Audi's pioneering role in sphere of digitization" First Audi dealerships to introduce new sales tool by end of 2015 Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.

Audi adding 11 new models, focus on CUVs and fullsize luxury

A press release celebrating Audi's delivery of 1.5 million vehicles this year contains almost a passing reference to the future of its lineup: Audi will add 11 models, expanding from 49 models to 60. The news was delivered at the Audi Forum Ingolstadt during the handover of an A3 Sportback to its German buyer, as execs noted that the brand has hit its target of 1.5 million in annual sales two years earlier than planned.
CEO Rupert Stadler said Audi will "expand our product range from the current 49 to 60 models. We see a great deal of potential, particularly in the SUV segment and in the especially prestigious fullsize category." We have little idea of what kinds of cars that could entail right now, other than the Q1, but we'd like to think it could include an RS8, a production version of the Sport Quattro concept and even the Nanuk.
The model aggrandizement will be part of Audi's push to reach two million annual sales by 2020. You can get a few more details on it in the press release below.

Recharge Wrap-up: Audi A4 TDI in US, Local Motors' 3D EV sales

Local Motors plans to begin selling its 3D-printed electric cars in 2016. The Arizona-based startup will begin by selling a neighborhood electric vehicle, called the Reload Redacted, in the first quarter of 2016, with a full-speed version to follow. The design for the car, submitted by Kevin Lo, was chosen by a panel from a pool of entries. The company plans to set up microfactories to build the cars at a fraction of the cost of setting up a traditional automotive manufacturing facility. Now, Local Motors is looking at ways to quicken the 3D-printing process, a task that currently takes days for a single vehicle. Read more at NBC News, or in a blog post from Local Motors. Audi will bring a diesel variant of the A4 to the US for the first time as a 2017 model. The new A4 is slated to go on sale in March of 2016. In addition to the gasoline-powered 2.0-liter TFSI motor, the A4 will be available with a 2.0-liter turbocharged diesel motor, providing 190 horsepower and 236 pound-feet of torque, mated to a seven-speed S Tronic dual-clutch transmission. Audi has not yet release fuel economy figures or pricing. Read more at Hybrid Cars. A company called EV Charging USA has announced its entrance into the marketplace. After a research phase, EV Charging has launched a services division to provide consulting services to the electric vehicle industry, particularly to charging networks looking to expand into new markets. EV Charging says it helps companies evaluate existing charging locations and make decisions about new locations, equipment and installation vendors. With charging industry revenues expected to grow to $2.9 billion by 2030, EV Charging USA sees potential for its services worldwide. Read more in the press release below. EV Charging USA Inc. Enters National & International Sector CHICAGO, July 8, 2015 /PRNewswire/ -- EV Charging (OTCQB: EVUS) today announced its entrance into the EV Charging marketplace. The company after extensive research has elected to launch an EV charging support related services division. The company reviewed a multitude of research and announcements by some of the top automobile producers and researchers in the world, such as BMW, Chevrolet, Tesla, Nissan, Ford and other major automobile manufacturers.