1996 Audi A6 Quattro Runs Great!!! Looks Good!!! Low Reserve!!! on 2040-cars

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Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

2013 Audi RS6 Avant [w/video]

Latest, Greatest Autobahn Bomber Will Not Be Denied - Except To Us
Back in 2008, I was fortunate enough to test the second-generation Audi RS6 Avant in southern France on the supremely well-sorted circuit at Le Castellet, a.k.a. Paul Ricard. I was thrown out there with the 572-horsepower bi-turbo 5.0-liter V10-equipped behemoth behind one of Audi's DTM pros and was convinced in short order that the flaming hippo in my hands was going to get the better of me on one or another of the track's tight esses. I made it out alive and invigorated, of course, but knew that that RS6 Avant was the heaviest that these thunderwagons should ever be allowed to get. At around 4,650 pounds with driver aboard, it was just way more lateral momentum at speed than any pilot needs on a track - or for that matter, on a favorite hot curving road.
Now it's time for the 2013 Audi RS6 Avant to lay us out with a flying scissor kick from the corner ropes. This version of the highway and byway marauder from Quattro GmbH is a decidedly greater piece of work than was the car I drove in 2008. This time, there will only be the Avant body configuration - no RS6 sedan - and, as with the previous generation, North America won't be at the receiving end when deliveries start at the end of July this year.

Audi inaugurates new R8 production line at Neckarsulm

Of all the factories which the Volkswagen Group operates around the world, the Audi plant in Neckarsulm may not be the very largest, but it is among the most diversified. That's where Audi builds versions of the A4, A5, A6, A8 and Q7 lines. It's also been home to the R8, but now the German automaker has moved supercar production to a new facility just a few miles down the road.
Back in August, Audi stopped production of the R8 at its main Neckarsulm site and moved it to the new Böllinger Höfe site in Heilbronn, restarting production just three weeks later. The new assembly line brings together various workshops that had been scattered about the Neckarsulm complex under one roof, and will surely make production of the next-generation R8 that much smoother.
The Böllinger Höfe facility is about a quarter the size of the main Neckarsulm plant, and will also house a small-scale production line - similar, we gather, to what Audi subsidiary Lamborghini recently built in Sant'Agata Bolognese - and a massive, state-of-the-art logistics center with capable of handling 4,500 containers each day.