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2013 Audi RS Q3

The year 1994 was a really good year for German performance fans, because it was that year when Audi released its very first official RS model (for "RennSport," or racing sport), the RS2 Avant. Recently, I was invited to participate in a three-day leg of the Audi Land of Quattro Alpen Tour, a blatant flaunting over hill and dale of the company's current lineup of RS models. We hit Austria, Switzerland and Italy - the roads were epic and the weather held for this exquisite boondoggle.
Our chief focus on this tour, which included the RS6 Avant and RS7, was the newcomer RS Q3 small crossover that will absolutely never be coming to North America, but which starts deliveries in November of this year. This no-North America policy is because we still don't have enough customers who see the thrill or sense in a $52,000 all-wheel-drive baby sport utility that gets to 60 miles per hour from a stop in under five seconds. Meanwhile, in crazy, drunken Europe, orders for this ridiculous, wondrous set of wheels have, to quote Quattro head of technical development Stephan Reil, "far outstripped the limited production numbers of the business case." Those silly Europeans, don't they know that an RS Q3 makes no sense at all? Sheesh.

Audi claims America unfairly pushes electrics over diesels, backed by survey

Audi, in case you haven't noticed, is quite committed to diesel technology. It champions oil burners in both the racing world and to consumers, offering American customers a total of five diesel-powered models, which is more than any brand in the US market save for its parent company, Volkswagen. In a bid to prove that diesels aren't some passing trend and are actually gaining momentum in the US, Audi commissioned Harris Interactive to conduct a poll of 1,600 American drivers, to see how they felt about diesel power. The resulting statistics are rather surprising.
57 percent of the 1,629 drivers surveyed think the government has unfairly favored hybrids and electrics over diesel power
65 percent of drivers support laws being passed to make diesel more accessible, while 66 percent support tax incentives for diesel-powered vehicles

2015 Audi S3 Sedan

For the last few years, Audi has been publicly toying with building a successor to its Ur-Quattro, a model still glowing in a gritty patina of motorsports glory decades after it left the scene. If anything, the rally car's halo has burned brighter as Audi has matured into a world luxury superpower. Since 2010, the German automaker has shown two different concept cars that attempted to re-bottle the legend's lightning, and it's still trying to figure out whether to market a production model. Despite that conundrum (and not to take anything away from the seminal Ur-Quattro), it's easy to argue that there are two other cars much more important to Audi's rise from its '80s ashes: the original TT and the B5-generation A4 and its high-performance variants.
The TT thrust Audi into the vanguard of automotive styling while firmly establishing the Volkswagen Group as masters of platform development (the same basic architecture and powertrain guts were employed in a dizzying array of models, from the Golf, Jetta and New Beetle to a number of Škoda products). This unprecedented, flexible building-block approach to new model development has since become the standard of the industry.
In the case of its B5 cars, the A4, S4 and RS4 put Audi back on the radar of rival German automakers, and more importantly, they grew the Four Rings' sales by leaps and bounds while reminding the world that all-wheel drive needn't only benefit hardcore performance cars and utility vehicles. Fast-forward to today, and the A4 has established itself as the bedrock of Audi's lineup, but it's also grown over its four generations to become substantially larger, heavier and costlier than the model that debuted back in 1996 America. That's created a vacuum at the bottom of the range that the company has inadequately addressed - until now.