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Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.

Audi A1 now testing after S1 Geneva debut

Audi showed of its new S1 hot hatch to the public at the Geneva Motor Show last week, but the Four Ringed brand isn't done tweaking the smallest member of its lineup. Here are spy shots of an upcoming refresh of the standard A1.
The camouflaged model on display here appears to be the three-door model. From what we can discern, it seems the A1 is going to look a lot more like the S1 after the revisions. The headlights and taillights are more like the new performance model than the current standard car. Unlike the S model, the facelifted version has a different front bumper with reshaped foglights and a slightly altered design.
A release date for the refresh hasn't been announced yet, but regardless it probably won't be coming here. Audi is already aiming the A3 at young, American buyers. The little A1 just doesn't fit with that strategy.

2017 Audi S4 goes running naked through the Alps

Audi just launched its new A4 sedan barely more than two months ago, bringing with it a raft of improvements over the outgoing model. And you know what that means: A new S4 performance model is just around the corner. Fortunately, that's just what we have here in these latest spy shots, snapped completely undisguised. Spotted testing in the Alps, the new Audi S4 is closely based on the new A4 we've already seen, benefiting from all its enhancements and weight savings. Only it promises to be more potent. Where previous S4s packed V8 engines and the current (outgoing) model pressed a supercharged V6 into service, this new model is tipped to switch to a fresh turbocharged V6. Expect power to rise from 329 horsepower up to 340 or more, and with less weight to motivate, we can expect performance to improve markedly in the process. Along with a more powerful engine, the S4 clearly stands out visually from ordinary A4s with bigger intakes, upgraded rolling stock, quadruple exhausts, and more. We'll have to wait a little longer to find out all the sordid details, but from the look of it, we won't have to wait long. In fact, we'd be surprised if Ingolstadt didn't take the opportunity to unveil it at the Frankfurt Motor Show this month, so watch this space for more and scope out the photos in the gallery above in the meantime.