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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Audi UK in hot water over dealer safety claims

Car salesmen don't exactly have a reputation for being in the most truthful profession, and it appears that several Audi showrooms in the UK are playing into that stereotype. A BBC investigation found that multiple dealers told buyers that the company's models scored well in Euro NCAP crash tests. No big deal, right? The problem was that the vehicles were never actually evaluated.
The report began after an R8 buyer sent in a tip that his UK dealer claimed the sports car had received top Euro NCAP scores. However, it has never been tested by the organization. The BBC called 10 dealers inquiring about the A5 (pictured above), which also wasn't assessed. Nine said the coupe had been checked out, and six claimed it had a five-star rating - the best available.
Euro NCAP is funded by governments and motoring bodies, like the ADAC in Germany and the FIA. According to its website, the organization selects some of the most popular new models each year to crash test, and, the BBC claims, automakers can also pay to evaluate their cars. The last Audi tested was the A3 in 2012. The A6, Q3, A1, A4 and Q5 have also been tested since 2009, and they all received five-star ratings. However, the A5, A7, A8 and R8 have not been tested.

Audi Self-Driving Car Gets First Permit In California

Computer-driven cars have been testing their skills on California roads for more than four years - but until now, the Department of Motor Vehicles wasn't sure just how many were rolling around. That changed Tuesday, when the agency issued testing permits that allowed three companies to dispatch 29 vehicles onto freeways and into neighborhoods - with a human behind the wheel in case the onboard computers make a bad decision. The German automaker Audi was first in the state to receive a self-driving car permit and already has plans to test drive an autonomous A7 around the Bay Area, according to the Los Angeles Times. These may be the cars of the future, but for now they represent a tiny fraction of California's approximately 32 million registered vehicles. Google's souped-up Lexus SUVs are the biggest fleet, with 25 vehicles. Mercedes and Volkswagen have two vehicles each, said Bernard Soriano, the DMV official overseeing the state's "autonomous vehicle" regulation-writing process. A "handful" of other companies are applying for permits, he said. The permits formally regulate testing that already was underway. Google alone is closing in on 1 million miles. The technology giant has bet heavily on the vehicles, which navigate using sophisticated sensors and detailed maps. Finally, government rules are catching up. In 2012, the California Legislature directed the DMV to regulate the emerging technology. Rules that the agency first proposed in January went into effect Tuesday. Among them: - Test drivers must have a sparkling driving record, complete a training regimen and enroll in a program that informs their employer if they get in an accident or are busted for driving under the influence off hours. - Companies must report to the state how many times their vehicles unexpectedly disengage from self-driving mode, whether due to a failure of the technology or because the human driver takes over in an emergency. They also must have insurance or other coverage to pay for property or personal injury claims of up to $5 million. California passed its law after Nevada and Florida and before Michigan. The federal government has not acted, and national regulations appear to be years away. It's impossible to know the total number of self-driving cars being tested on public roads because, unlike California and Nevada, Michigan does not require special permits to test self-driving cars on public roads.