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Audi, MIT, GE start cab ridesharing study in New York City

Audi, Massachusetts Institute of Technology's (MIT) and General Electric are getting together to study something that won't likely be thrilling for New York City cab drivers. But there are bigger fish to fry and keeping cabbies happy. The German automaker is working with MIT's Senseable City Lab and GE on a study designed to get a better handle on how ridesharing in the city's cabs could work and how such a practice could cut both emissions and traffic in the largest US city. The program, dubbed HubCab, will track more than 150 million taxi trips in a year. The broader idea is to figure out how ridesharing could cut trips by 40 percent. That's not likely to please the holders of those coveted NYC taxicab medallions but would certainly benefit the city in other ways. "The aim of HubCab is to spark thinking about ways of utilizing publicly available data as we explore new concepts for mobility, especially in crowded urban contexts," said Audi spokesman Brad Stertz. Stertz allowed that there remained many legal and "customer acceptance" issues to address with ridesharing and that there was no timeframe for concluding the study or when the findings would be put into effect via an actual ridesharing system. At least it's a start. Check out Audi's press release below. MIT, Audi launch HubCab project in New York City • HubCab will track more than 150 million taxi trips in NYC to gain insight on ride share scenarios • Insights will inform researchers on how car sharing systems can lower vehicle emissions, reduce congestion, and save money and time • Scientific study conducted at Massachusetts Institute of Technology's Senseable City Lab with support of VW Group's ERL, Audi and GE MIT, in partnership with Audi and GE, launches HubCab – a transportation tracking tool aimed at reducing commuting congestion, decreasing vehicle emissions and dramatically lowering the cost of mobility infrastructure. HubCab tracks more than 150 million taxi rides in New York City over the course of a year. With this information, researchers can identify commuter travel patterns and work to develop a more efficient car share system. MIT researchers say HubCab technology could not only save people money and time, but allow users to better plan their taxi rides around the city, potentially reducing the number of trips by 40%.

Audi-only rental car company expands

With the lines and occasional hassle, getting a rental car after a long flight can be daunting, even if you already have a reservation. Now, a company called Silvercar is trying to inject some luxury and modern, high-tech features into the process to make it less of a chore. The business recently expanded to O'Hare International Airport to offer visitors to Chicago a fleet exclusively comprised of silver Audi A4s. Silvercar is based in Austin, TX, and is being run by Luke Schneider, a former chief technology officer at ZipCar. He told Crain's Chicago Business that the rental industry "hasn't innovated in 30 to 40 years." Silvercar's big innovation is in the booking process. Like ordering practically anything today, it's all done through a smartphone app. Customers then scan a QR code on the Audi's windshield to get going. At the end of the rental, the bill is emailed to you. Prices start around $59 a day on weekends and $89 during the week, according to Crain's. Because they're all A4s with GPS and Wi-Fi, everyone gets the same car. In the world of ridesharing companies like Uber and Lyft, rental cars might seem passe, but according to Crain's, the rental market at O'Hare alone amounts to over $300 million a year. Silvercar's location there isn't at the actual airport, though. Instead, a shuttle picks up customers to take them to the company's site nearby. The business is working on a national rollout to 10 airports by the end of June, including major locations like LAX and Denver. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.

Audi tops Consumer Reports' brand rankings while Tesla leads domestics at eighth

Tesla supplanted General Motors' Buick division as the top-ranked US automaker in Consumer Reports annual brand rankings, though the electric-vehicle maker finished eighth among global automakers. Buick had finished atop CR's domestic car-brand list for three years before Tesla leapfrogged it. Scores were calculated from a combination of performance, owner satisfaction, and reliability. CR noted that Buick scored big on reliability but not so high on performance, while Tesla appeared to present the opposite case. Volkswagen's Audi division repeated as the best overall brand for the second straight year, beating out VW's Porsche unit, BMW, Toyota's Lexus division, and Subaru. Kia and Mazda followed those brands, while Honda finished ninth, between Tesla and Buick. Consumer Reports took results from 31 brands. Reliability issues related to the Toyota Tacoma helped drop that Japanese automaker out of the top 10. Take a look at CR's results for its Annual Brand Report Card here. That Tesla, Audi, and Porsche placed so high is topical, given some of the issues plaguing those automakers. Audi, Porsche, and their parent VW have been coping with the effects of the diesel-emissions scandal that broke back in 2015. The scandal has cost Europe's largest automaker billions of dollars, and forced VW to put a stop-sale on diesel-powered cars in the US in late 2015. And while the Tesla Model S improved from the "worse-than-average" label CR gave it in its 2015 Annual Auto Reliability Survey, the problematic falcon-wing doors on the Tesla Model X SUV pulled that model's reliability scores lower last year. Additionally, the Model X's climate-control system and door locks have also caused issues. Toyota and Lexus finished atop CR's reliability rankings last year. Related Video: