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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Audi bringing TT Clubsport Turbo concept to Worthersee

Is the world ready for an Audi TT with 600 horsepower? Well it had better be, because that's exactly what Ingolstadt has in store for this year's GTI-Treffen at Worthersee, Austria. Billed as a "technology concept," this TT show car packs a 2.5-liter inline-five with two electric turbochargers. Audi is developing electric turbos for its diesel engines, but has found a performance application here in a gasoline engine. The result is a whopping 600 horsepower and 479 pound-feet of torque, driving all four wheels through a six-speed manual transmission. Weighing in at 3,078 pounds and with those electric turbos spooling up quick, it's said to reach 62 in 3.6 seconds en route to a top speed of over 192 miles per hour. In a TT. The turbos are powered by a 48-volt electrical system, juiced by a compact lithium-ion battery in the trunk that can store regenerated power. It's also got a coilover suspension and electric jack to get over obstacles like curbs and speed bumps. The whole thing rides on 20-inch alloys with a two-tone finish, with carbon-ceramic discs to keep it all in check, and as you can see, a rather aggressive-looking widebody aero kit. All of which makes for a rather stunning concept, even if its encroachment on the R8 means it will likely never see production. Related Video: Ingolstadt/Reifnitz, 2015-05-08 Tremendous thrust right from the start: the Audi TT clubsport turbo technology concept car - Premiere at Worthersee: show car has 2.5 TFSI and electric biturbo - 441 kW (600 hp) and 650 Nm (479.4 lb-ft), 0 to 100 km/h (62.1 mph) in 3.6 seconds - Development chief Prof. Dr. Hackenberg: "Technology close to production readiness" Wide add-on parts, a powerful rear wing and a power output of 441 kW (600 hp) – the Audi TT clubsport turbo impresses with its power and design. From May 13 to 16, Audi will be showing its technology concept car on the Worthersee Tour in the Austrian town of Reifnitz. The inspiration for the show car came from the successful Audi 90 IMSA GTO of the late 1980s. A new technology is making its debut under the hood. The car's electric biturbo adds even more dynamism to the driving experience with its spontaneous response. "The electric biturbo signifies a new dimension in driving enjoyment; it boosts sprinting ability and torque and enables high peak power," explains Prof. Dr. Ulrich Hackenberg, Audi Board Member for Technical Development. "In our TDI engines, we are close to production readiness with this technology.

2015 Audi RS7 Dynamic Edition strutting to NY

The Audi RS7 is already one of the most stylish sports sedans (hatch, wagon, whatever...) on the road today with flowing roof and hunkered down appearance. Now the German automaker is taking that formula even further with the introduction of the RS7 Dynamic Edition at the 2014 New York Auto Show, and the addition of a long list of unique options.
When it goes on sale early this summer, the Dynamic Edition won't come cheap. Prices start at $146,045, which is $41,145 over a base RS7. The extra money allows opulent additions like Black Valcona honeycomb-stitched leather sport seats, Crimson Red seatbelts and interior stitching, Tornado Red brake calipers with the RS7 logo, Audi's Dynamic Ride Control suspension and a sport exhaust. It rides on 21-inch, five-spoke wheels with Gloss Black accents. Also carbon fiber pieces replace the front splitter, rear diffuser and engine cover.
The DRC suspension is a late addition to the RS7's options list and comes standard on the Dynamic Edition. It uses three-stage adjustable dampers that are cross-linked and integrated into the driving mode selection and rear differential.