2009 Audi A5 3.2 Quattro on 2040-cars

Auto blog

Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

Weekly Recap: The divergent paths of Tesla and Fisker

There's no doubt that Tesla is downshifting while Fisker has been grinding its gears. But it wasn't always that way.
In the wake of Tesla's recent success, it's easy to forget that there were once two California electric carmakers with bright futures.

Audi supercar not yet approved, R4 not quite dead, still room for an MPV

According to a report by Autocar, all we thought we knew of the in-development Audi supercar we might not actually know. A piece in Car and Driver, not even a month old, said the diesel-hybrid halo car was in the design stages, would get the engine from the R18 E-Tron Quattro and its carbon fiber tub. Now we get word that that while the coupe is indeed being designed, it hasn't yet been signed off and there's no business case for it yet. Said business case, whenever it is built, is also dubious of the diesel aspect of the car at the moment - diesels aren't known for creating Pavlovian purchase responses in buyers in the two key markets of the US and China.
The report suggests that instead of a diesel, the 2014 Le Mans regulations changes "could swing the favour back towards petrol models," which would give the so-called Scorpion a better tie to racing technology. Of course, that also assumes that Audi would contest next year's Le Mans with a gas-powered car. If so, that would be an about-face on the original reasons for the halo sportscar in the first place.
In other news, seems Audi also believes it can slot another sportscar below the R8, it just needs to get the financials sorted. The R4 - a Porsche Boxster-sized roadster - that has been chattered about for years is still in on the table but appears a long way off. Company R&D chief Wolfgang Durheimer said it would need to be mid-engined and bring plenty of tech to separate itself from the TT, but mass-market price point is the catch as is the focus on other segments in the portfolio.