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Auto blog

Audi Q3 Camping Tent is der neue Aztek

The annual Wörthersee festival is much more than a land of ridiculous one-off concepts for fans of the Volkswagen Group to ogle over. Brands like Volkswagen, Audi, Skoda and SEAT actually showoff some real stuff, including accessories for existing vehicles.
While we don't normally cover this (are you really interested in new floormat designs for a Skoda Rapid?), one item on this year's list caught our eye. It's for the Audi Q3, the compact crossover from the Quattro people, and well, it's something we've seen before.
Yes, that's a tent. Much like the Pontiac Aztek before it, Audi debuted a tent kit for the Q3. Now, it's not exactly like the detestable Pontiac. This tent can easily be attached and separated from the car, and it's even rated for wind speeds of up to 43 miles per hour (but not while driving, we'd guess). According to Audi, the inflatable tent can be erected in a mere seven minutes (unlike most tents, which require five hours, seven people and a degree in mechanical engineering).

Audi reveals virtual reality 'dealership in a briefcase'

Virtual reality still seems like technology that should be lumped in with the flying car and colonizing the moon as the sort of perennially "almost-here" Next Big Thing that never quite arrives. However, devices like gaming's Oculus Rift suggests that it's too soon to write off VR just yet, and Audi apparently agrees. The heart of its new VR Experience is a headset that customers wear that lets them see a virtual car before their eyes. Using the technology, the potential buyer can sit behind the wheel or open up the trunk. A camera tracks their head movements and adjusts the image on the goggles accordingly. To make the whole experience even more immersive, headphones let them hear the sound of the door or listen to the radio. The German automaker claims that the VR Experience technology will be available in "dynamic growth markets" by the end of 2015. The system will essentially offer the entire dealership experience in a device the size of a briefcase, and it'll be possible to view every possible equipment combination and color on all of the brand's models. The immersive hardware sounds amazing, if it's as good as the automaker claims. Among other things, VR will allow buyers to pick out just the right color and trim, even if the dealer doesn't have that specific combo in stock. Read below for Audi's announcement of this sci-fi gadget that the company claims is on the way. Audi VR experience: the dealership in a briefcase Innovative virtual reality headset extends advisory service at Audi dealers Sales chief Luca de Meo: "Further proof of Audi's pioneering role in sphere of digitization" First Audi dealerships to introduce new sales tool by end of 2015 Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.

Ken Block and friends race light in silly-beautiful Castrol commercial

How does one make fast, loud, drifting cars better? Well, you can add more fast, loud, drifting cars or you can add lasers. Either or, really. In this case, Castrol did the right thing and added both, creating a highly stylized commercial for its Edge Titanium motor oil starring South African racer Adrian Zaugg, BMW factory driver Augusto Farfus, Audi DTM and Le Mans staple Mike Rockenfeller and some bloke named Ken Block.
Their cars? No surprise, but Block is in his Ford Fiesta GRC, while Zaugg samples a Lamborghini Aventador and Farfus and Rockenfeller drive along party lines, with a BMW M4 and an Audi R8, respectively. And those cars look good, too, thanks to the creative light and laser work on display.
Take a look below for the video from Castrol.