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Audi drives Laurel Canyon in reverse

With all its many twists and turns and narrow lanes, driving down Laurel Canyon Boulevard in Los Angeles demands your attention under the best of conditions. The driver caught on this video, however, is clearly not giving it his best. The driver behind the wheel of this new Audi – an S5 or maybe even an RS5 coupe, if our eyes and the low resolution don't deceive us – opted to drive down the canyon road entirely in reverse, with a woman in the passenger seat. The incident was caught on video by one Kevin Zanazanian, another motorist following behind. (Or would that now be considered in front? We're all turned around here). Fortunately the driver appears to have taken things at a rather leisurely pace. Which is a good thing, or at least a mitigating factor. While cars are designed to be able to back up, unless you're a stunt driver on a closed set, they're not meant to do so at speed. But then they're not meant to be driven backwards for extended lengths of time or distance, either. That's why local authorities are reportedly trying to track down the driver, who could have been held accountable for any number of infractions had he been caught in the act - including driving right through a red light, backwards, from the turning lane, across Hollywood Boulevard. With the video footage now in hand, the LAPD's West Traffic Bureau is reportedly working to determine who it belongs to, and who can be held liable for this stunt. With no injuries or damage reported, KTLA reports that the charges (however many of them) would not amount to more than misdemeanors. Related Video News Source: KTLA Government/Legal Audi Videos audi s5

2017 Audi A4 evolves into a larger, lighter luxury sedan [w/video]

Audi took the evolutionary, rather than revolutionary, approach when it came time to redesign the brand's A4. While the latest generation's look might not set hearts racing, a plethora of tiny tweaks by the engineers manage to make the the four-door larger, up to 264 pounds lighter, and slice the drag coefficient down to 0.23. Audi has made its modern reputation on the style and quality of its interiors, and the new A4 seems to make good on that tradition. In-cabin appointments and tech see a serious upgrade, including offering Audi's fully digital, Virtual Cockpit, instrument panel. In the US, the new A4 arrives for the 2017 model year offering power from either diesel or gasoline. The 2.0-liter TDI is essentially a carryover from the Audi lineup, but the 2.0-liter TFSI sees some big upgrades, including a new cylinder head. It's now rated at 252 horsepower and 273 pound-feet of torque. At launch here, all A4s get a seven-speed S-tronic dual-clutch gearbox. Front-wheel drive and Quattro all-wheel drive are available. For an added dose of forbidden fruit, you can check out the crimson A4 Avant in the gallery above the from Frankfurt Motor Show. Take a good look because this long-roof variant isn't coming to the US. Yes, we're listening to sad violin music, too. Although, the next Allroad is coming here eventually after that higher-riding wagon debuts.

Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.