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Audi celebrates 25 years of TDI

Nope, the diesel engine never really did go out of style for Audi. Now, the German automaker has released a video reminding the world of its persistence with the oil-burners and is commemorating the Silver Anniversary of Audi's first commitment to turbodiesels in 1989. And, yes, there are some road racers shown in the clip, so some of those bad boys actually move pretty well. Audi engineers on camera admitted to some of the early TDI engines being "slow" but still valuable for their torque and, obviously, their fuel economy relative to gas-powered engines. A bunch of tinkering later, though, and Audi says its diesels can be a legitimate "part of a performance car" and has even overcome the issue of noisiness that's often associated with diesels. The automaker made some news in these parts a few years back when its Audi A3 TDI won the 2010 Green Car of the Year at the annual LA Auto Show in late 2009, and the model even succeeded a fellow diesel (the Volkswagen Jetta TDI) to boot. Granted, diesel sales aren't nearly as popular in the US as they are in Europe. Still, Audi last year boosted its diesel sales in the US by 40 percent to 10,076, which was about a tenth of what sister company Volkswagen sold in diesels last year in the States. And things have looked even rosier this year for Audi's TDI sales. Through June, Audi diesel sales have almost quadrupled from a year earlier to more than 8,100 units. Check out the 150-second video on Audi's 25-years of TDI production below.

Trump reportedly says he wants to wipe German cars off the U.S. map

BERLIN/FRANKFURT — A report that U.S. President Donald Trump has threatened to pursue German carmakers until there are no Mercedes-Benz rolling down New York's Fifth Avenue dented shares in the luxury car manufacturers on Thursday. An excerpt from German magazine Wirtschaftswoche's article, which cited several unnamed European and U.S. diplomats but did not include any direct quotes, could not be independently verified, while a U.S. Embassy spokesman in Berlin referred questions to Washington. The news and current affairs magazine said Trump had told French President Emmanuel Macron in April that he aimed to push German carmakers out of the United States altogether. Macron's administration in Paris declined to comment on the report. The Trump administration last week opened a so-called Section 232 trade investigation into vehicle imports, which could result in a 25 percent tariff on cars on the same "national security" grounds Washington used to impose metals duties in March. This could destroy exports by German carmakers, which control 90 percent of the U.S. premium market and are the biggest European Union exporters of cars to the United States. BMW owns Rolls-Royce, while Daimler has Mercedes-Benz, and Volkswagen controls Bentley, Bugatti, Porsche and Audi. Daimler, BMW and Audi declined comment. Porsche was not immediately available for comment. BMW shares were trading 0.5 percent lower at 0939 GMT, while Daimler and VW's shares were down 1 percent and 1.6 percent respectively, underperforming Germany's blue-chip DAX. Trump has railed against German carmakers before. And in early 2017, in an interview with German newspaper Bild, he said he would impose 35 percent tariffs on imported cars. At the time, the president called Germany a great car producer but said that the business relationship with the United States was an unfair one-way street. Germany's auto industry association VDA says its members exported 657,000 vehicles to North America last year, with total exports of vehicle components, cars, engines, as well as second-hand vehicles totaling 31.2 billion euros in 2016. Imports from the United States to Germany amounted to 7.4 billion euros, meaning a trade deficit of 23.8 billion euros the VDA's latest available figures show. However, German brands also have huge factories in the United States, where they built 804,000 cars last year, VDA said, providing jobs for U.S. workers. Berlin has reacted angrily to the U.S.

2014 Audi S1 Quattro leaks ahead of reveal

Rumors have been swirling that Audi will unveil the next-generation TT at the 2014 Geneva Motor Show, but now it seems as if European hot hatch fans will be getting a car of their own from the German automaker. Images of the S1 Sportback Quattro have leaked out today, giving us our first taste of the real thing after seeing the camouflaged version a few months ago.
Audi may be planning to release official details about the S1 and refreshed A1 tomorrow and debut them publicly in Geneva. The S1 is expected to use the Volkswagen 2.0-liter, turbocharged four-cylinder with about 230hp, all-wheel drive and a choice of six-speed manual or dual-clutch transmission. It is basically supposed to be Golf GTI in a tiny package with all-wheel drive.
While it is highly unlikely we are getting any version of the A1 on these shores, it's always fun to see the cars lucky European enthusiasts enjoy.