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Which will Dieselgate hurt more, Volkswagen or US diesels?

The most damning response to the news Volkswagen skirted emissions regulations for its diesel models may have actually come from the Los Angeles Times. On Saturday, the Times published an editorial titled "Did Volkswagen cheat?" The answer was undoubtedly yes. When you can't drive down Santa Monica Boulevard without seeing an average of one VW TDI per block, the following words are pretty striking: "... Americans should be outraged at the company's cynical and deliberate efforts to violate one of this country's most important environmental laws." VW has successfully cultivated a strong, environmentally conscious reputation for its TDI Clean Diesel technology, especially in states where emissions are strictly controlled. A statement like that is like blood all over the opinion section of the Sunday paper. The effect on VW's business, even Germany's financial health, was already felt Monday when the company's shares plummeted 23 percent in morning trading. The statement on Sunday from VW CEO Dr. Martin Winterkorn says "trust" three times. That probably wasn't enough in nine sentences. Writers over the weekend have compared VW's crisis to one at General Motors 30 years ago, when it was the largest seller of diesel-powered passenger cars until warranty claims over an inadequate design and ill-informed technicians effectively pulled the plug on the technology at GM. In a sense, VW is in the same boat as GM because it has fired a huge blow into its own reputation and that of diesels in passenger cars. And just as automakers like Jaguar Land Rover, BMW and, ironically, GM, were getting comfortable with it again in the US. VW of America was already knee-deep in its other problems this year. Its core Jetta and Passat models are aging and it needs to wait more than a year for competitive SUVs that American buyers want. The TDIs were the only continuous bright spot in the line and on the sales charts. Even as fuel prices fell and buyers shunned hybrids, VW managed to succeed with diesels and show that Americans actually care about and accept the technology again. Fervent TDI supporters might actually lobby for that maximum $18 billion fine to VW. I've personally convinced a number of people to look at a TDI instead of a hybrid. Perhaps not so much for stop-and-go traffic, but I know buyers who liked the idea that a TDI drove like a normal car and wasn't packed with batteries.

Audi A3 Sportback e-tron gets top grades in European crash tests [w/video]

In simplistic terms, the Audi A3 Sportback e-tron plug-in hybrid will go real far when it needs to go and stop when it needs to stop. The PHEV has now been certified to protect its occupants when they need to be protected. So there's not much more that you can ask from a vehicle. The model received a maximum five-star crash-test rating from the Euro NCAP group, receiving top marks for front, side and rear collisions. The Audi also received kudos for the "multi collision brake assist" feature, which automatically engages the brakes once the car's been in a crash so that it doesn't get into another one. The plug-in hybrid was already getting positive responses from prospective customers. Last month, Audi said it stepped up its production of the model at its German factory from 30 units a day to 50. The PHEV can travel up to 30 miles on electricity alone and another 550 miles on a full tank of gas. More impressively, it has a 157 miles per gallon equivalent (MPGe) rating, using the European driving cycle. Check out a video of the test and Audi's press release below and read our driving impressions here. Five stars for the Audi A3 Sportback e-tron from Euro NCAP Top marks in the front, side and rear collision categories The new Audi A3 Sportback e-tron also offers a high level of safety for children Special prize for Audi pre sense basic and multicollision brake assist system Ingolstadt, December 10, 2014 – The Euro NCAP consortium has awarded the new Audi A3 Sportback e-tron* the maximum five star rating for crash safety. This puts the first volume production plug in hybrid from Audi among the safest cars in its class. The test panel was impressed by the Audi A3 Sportback e-tron across the board: As a result the plug-in hybrid earned top marks in protecting adults and children in a front, side or rear collision. The model also passed tests of its pedestrian protection with flying colors. This year Euro NCAP additionally tested assistance systems for the first time. The A3 Sportback e-tron with Audi pre sense front and Audi active lane assist also fulfilled the stringent requirements in this category. The model received the special "Euro NCAP advanced" prize for its Audi pre sense basic passenger protection system as well as for the Audi multicollision brake assist system that comes as standard equipment. This function initiates braking automatically in case of an accident to reduce the risk of skidding and the danger of a subsequent collision.

Audi S8 makes cameo in commercial about cameos with Stan Lee

Stan Lee is the undisputed king of the cameo. The 92-year-old comic scion makes a brief appearance in every film Marvel Studios produces, of course, but, according to IMDB, that's just the beginning. Lee has an impressive 84 credits to his name, with such standout characters as Man on Bench, Hot Dog Vendor, Distinguished Bystander, Milwaukee Man Drinking From Bottle, Rejected Wedding Guest, Waterhose Man, and Hot Dog Vendor (again). Building on Lee's well-known acting success, Audi has introduced a humorous video in which its own S8 sedan makes a cameo, as do Tara Reid, Michael Rooker, Lou Ferrigno, and Jason Mewes. It's all part of the Avengers: Age of Ultron launch, which Audi has helped promote for the last few months. Celebrities Humor Marketing/Advertising TV/Movies Audi Luxury Performance Videos Sedan audi s8 avengers