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Audi: record profit as 'biggest product initiative' in its history gets underway

Audi Group CEO Markus Duesmann   Even as the Audi Group (VOW.DE), VW’s luxury division, is in the midst of a huge EV transformation it still needs to perform where it counts — the bottom line. And so it is doing just that.  On Thursday the Audi Group - which is dominated volume-wise by Audi, but also includes Bentley, Lamborghini, and Ducati - posted record revenue and operating profit in 2022. That shouldnÂ’t be a surprise given what the industry has been seeing at the highest end of the market - record performances despite macroeconomic jitters across the globe. But that it's happening as the group is noteworthy.  “We are on the verge of the biggest product initiative in our history,” Audi Group CEO Markus Duesmann said at a news conference earlier on Thursday. “By 2025, we will have launched around 20 new models, more than 10 of which will be all-electric. We have set the course to go 100% electric. By 2027, we seek to offer an all-electric vehicle in each core segment.”   This is all part of Audi GroupÂ’s Vorsprung 2030 plan, which seeks to have all of the groupÂ’s new models be electric by 2026 — and to end traditional gas-powered engine production by 2033. To that end, the group saw EV deliveries jump 44% (in 2022) compared to 2021 to over 118,000 vehicles, with the share of EVs rising to 7.2% from 4.8% in the prior year. Audi is also launching its first EV using the PPE (premium platform electric), which was developed together with Porsche. That EV, the Audi Q6 e-tron, will be unveiled later this year. (Past Audi EVs shared corporate parent VWÂ’s electric platform.) “With the Audi Q6 e-tron, e-mobility is coming from Ingolstadt (Audi HQ) for the first time,” Duesmann said in a statement. “To this end, weÂ’re also building a dedicated battery assembly facility on site. This will enable us to retain important know-how here in Germany and train our employees in future fields.” AudiÂ’s German rivals of course are also leaning in hard on their EV transformations. That makes it all the more important that Audi get its EV strategy right—and launched in a timely manner.

Audi and Hyundai team up to boost hydrogen fuel cell cars

Hyundai agreed a deal with Audi on Wednesday to collaborate on hydrogen car technology, hoping to boost an energy segment that has lagged behind battery electric vehicles. The South Korean firm wants to increase the sales and acceptance of hydrogen cars, which are propelled by electricity generated by fuel cells but have been held back by a lack of infrastructure and the push for battery electric vehicles by the likes of Tesla. The pair will be able to access each other's intellectual property and share components, including any new parts developed by Audi, which is responsible for hydrogen fuel cell technology in the Volkswagen Group, the world's biggest car seller. Hyundai hopes that the move will create greater demand for vehicles such as its ix35 model and bring down costs to make the technology profitable. "We want to provide to our component suppliers more chance and we want to have competition between component suppliers," Sae Hoon Kim, the head of Hyundai's R&D fuel cell group, told Reuters in an interview in London. "We also want to make them to have competition with other suppliers, and that competition will bring down the cost." Carmakers such as Toyota have touted the benefits of hydrogen vehicles, which take less time to refuel than the recharge times of battery electric cars, but are expensive and suffer from a lack of refuelling stations. Many carmakers are focusing on battery electric vehicles, which can take between half an hour and half a day to recharge, but are increasingly able to use a growing network of charging points. Auto firms are teaming up to share the cost of developing greener technologies to replace combustion engines as regulators around the world crack down on emissions. GM and Honda have a partnership to jointly develop electric vehicles with hydrogen fuel cells that are expected to go on sale in 2020, while BMW is working with Toyota. Kim said that a toughening of European Union carbon emission limits in 2025 would create a need for more hydrogen cars. Hyundai sold 200 such models last year and expects to sell thousands this year, but Kim said profitability was still far off. "100,000 or 300,000 vehicles per year per company, when that comes, I think we can make money," he said. Reporting by Costas PitasRelated Video: Image Credit: Getty Auto News Green Plants/Manufacturing Audi Hyundai Alternative Fuels Future Vehicles Hydrogen Cars

Audi A6 and A7 get a fresh face and upgraded equipment

It's been six years since the introduction of the Audi A6 and A7, but the automaker isn't ready to replace them just yet. So, in order to keep up with fresher competition, Ingolstadt has given its mid-range lineup a bit of a refresh. That includes not only a subtle facelift, but some new equipment, as well. The refreshed models benefit from new front-end styling, side sills, rear bumpers, and rear diffusers that look incrementally sharper than the existing versions. The updated interior features LED ambient lighting, with new trim options to join the expanded range of exterior colors and wheel choices. The infotainment system has been upgraded, and there are tablets mounted to the seatbacks to keep rear-seat passengers entertained. The sum total definitely falls in the evolutionary rather than revolutionary category. But they promise to help attract customers to Audi showrooms who might otherwise be lured towards the newer Mercedes E-Class, Cadillac CTS, Jaguar XF, or Maserati Ghibli, while keeping pace with the BMW 5 Series and Lexus GS that are growing just as long in the tooth. The updates are applied not only to base A6 and A7 models, but also to the Allroad Quattro and the S6 and S7 performance models. Audi says these refreshed cars will be available to order soon for delivery in the summer, and best of all, it hasn't raised the sticker prices in the process. Related Video: 04/22/16 Ingolstadt New look and new equipment – Audi A6 and A7 getting even more attractive - New highlights for exterior and interior and for equipment - Even more connectivity and entertainment on offer - Comprehensive equipment package for the Audi A6 allroad quattro Audi is making its full-size A6 and A7 Sportback* car lines even more exclusive. The exterior of the Sedan and Avant is set to become a touch sharper, with all models featuring interior enhancements and new equipment. There is a new, comprehensive equipment package for the A6 allroad quattro*. The updated full-size family is available to order worldwide soon. Deliveries will take place in the summer. Quality, design and technology – those are the key selling points for Audi full-size models. With the start of the new model year, the brand is further enhancing its models.