2011 Audi A4 2.0t Quattro Premium Sedan 4d on 2040-cars

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2015 Audi Q3

There are two ways to approach a brand-new segment in the auto industry. First, an automaker can take a gamble and introduce a completely new vehicle, catering to the specific demands of the marketplace(s) in question. In the compact, premium CUV segment, we've seen Buick do this with the Encore, and Mercedes-Benz with the GLA-Class. The other option is to introduce a vehicle already sold in another market. Considering the amount of time it takes to bring a new vehicle from paper to production, there is plenty to gain in the short-term with this approach. It's not without its downsides, though, as we found after a week behind the wheel of the 2015 Audi Q3, a vehicle that was initially launched in 2011. Cute though it may be – it was referred to at least once by a passerby during our testing as "totes adorbs" – Ingolstadt's decision to introduce a vehicle that's already been on sale for four years, and is effectively approaching the last half of its lifecycle, leaves the Q3 at a significant disadvantage relative to the newer competition. Despite crossing its first auto show stage four years ago, the Q3 remains a handsome little bugger. Audi's designs, while conservative, tend to age very well, and the compact Q3 is no exception. It's like a scaled-down Q5 in most respects, although certain design pieces, like its more aggressively raked rear window and shorter front and rear overhangs, belie the significantly smaller Q3's figure. Due to its age, the Q3 was, fortunately, designed before the current A3 hit the market. That means it avoids the unattractive, minimalist dash of the A3, opting for a more traditional Audi design, with a strip of brushed aluminum on the passenger's side, a user-friendly center stack and a suitably large nav screen front and center. While the overall layout is attractive, the material quality is not what we'd expect of a newer Audi. There's nothing that feels exceedingly cheap – the plastics just feel old and too familiar. It's difficult to describe, but as soon as you climb in the Q3, things like the switchgear for the HVAC controls immediately remind you that this is a vehicle that's been on sale since 2011. While our definition of interior quality has evolved over the years, our idea of a driver-friendly cabin has not. The Q3 scores highly in this regard, featuring the elevated seating position that makes CUVs so popular with the general public.

Audi getting ready for an entire line-up of PHEV models

Despite years of researching any number of standard ICE alternatives, it's becoming clear that different automakers are starting to throw their weight behind their advanced-powertrain technologies of choice. For instance, Toyota is gearing up for its first production hydrogen fuel-cell vehicle next year. Nissan continues to preach the gospel of the battery-electric engine. For Audi, plug-in hybrids appear to be the way to go. The German automaker plans to have a plug-in hybrid version of every one of its models by the end of the decade, UK's Autocar reports, citing comments Audi research and development head Ulrich Hackenberg made at a recent launch event for the A3 Sportback E-Tron. Hackenberg spelled out two variants of the powertrain, including one front-wheel drive version that pairs an electric motor with a 1.4-liter gas engine (this is the version used in the A3), and another to be used for four-wheel-drive vehicles in which an electric motor drives the rear wheels. We couldn't get more information from Audi representatives here on the A3 Sportback E-Tron launch ourselves, and an Audi spokesperson said in an e-mail to AutoblogGreen that the company wasn't commenting further on its plans for plug-in hybrid powertrains in more models. Audi has started pre-sales of the A3 Sportback E-Tron in Germany, pricing the car at about $51,000 with deliveries to start sometime this winter. The vehicle puts out 204 horsepower and can go as far as 31 miles on electric power alone. An exact date has not been set for importing that plug-in to the US, but it will happen some time next year.

Porsche would have entered F1 if Audi had blocked its Le Mans program

Go back a few years and you may have heard rumors of Porsche heading into Formula One. That never came to pass - or at least, it hasn't yet - but that doesn't mean that it wasn't close to happening. That's how committed to returning to top-level motorsport competition Porsche has become recently.
Autosport reports that just as Porsche was merging fully into the Volkswagen Group, Zuffenhausen was weighing its options for a factory racing program. Le Mans was its favorite, which makes sense, as it remains far and away the most successful constructor in the history of the famous endurance race. But the strategists at Porsche were worried that its new corporate overlords at Volkswagen wouldn't support two LMP1 programs and would favor Audi, which has positively dominated the modern era of endurance racing, coming second only to Porsche in the number of Le Mans victories it has scored to date.
Porsche's Plan B was reportedly to head into Formula One, although it isn't clear if the German automaker was intent on starting its own team, buying an existing one or merely providing engines to other teams. Porsche fielded its own cars in F1 in the late 1950s and early 60s, and returned as an engine supplier with TAG to power McLaren in the 1980s, powering Niki Lauda and Alain Prost to the World Championship in 1984 and 1985.