2011 Audi A4 2.0 Tfsi Quattro Premium Plus W/ Navigation on 2040-cars

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Jaguar I-Pace named World Car of the Year

NEW YORK — The Jaguar I-Pace has been named World Car of the Year, an award meant to honor the most significant new car introduction and conferred by an international jury of automotive journalist judges. The group announced the winners of additional awards at the New York Auto Show, with the Audi A7 named World Luxury Car of the Year, the McLaren 720S recognized as World Performance Car of the Year, and the Suzuki Jimny named World Urban Car. The I-Pace additionally took home two other awards: World Car Design of the Year and World Green Car of the Year. The WCOTY team of 86 jurors hail from 24 countries, and the organization is independent and not tied to any publication. This is the 15th year for the awards. For this year's World Car of the Year award the top three finalists were the I-Pace, the Audi E-Tron, and the Volvo S60/V60. Previous WCOTY winners were the Volvo XC60 in 2018 and the Jaguar F-Pace in 2017. View 74 Photos

Forza 5 documents bringing Audi R18 E-Tron and Le Mans to game

Forza Motorsport 5 is set to come out on November 22 alongside the all-new Xbox One. As part of the launch lineup for a big new system, it shouldn't be a shock that Turn 10 Studios, the maker of the Forza series is going all out in promoting its new game. That's meant making interesting partnerships, like the one it enjoys with Top Gear.
Perhaps a less talked about alliance is between Audi and Turn 10. It's put on full display here, though, as Turn 10 documents the process of building Forza Motorsport 5 alongside Audi's quest at Le Mans, with both sides talking about what it takes to make a game and racing team work (they aren't as different as you might think).
There's also quite a bit of Le Mans and Audi-specific content coming with FM5. As with previous iterations of Forza Motorsport, gamers will have access to both the old and new Circuit de la Sarthe (the most notable difference between the two being the presence of Chicanes on the Mulsanne Straight). Audi will also be volunteering several of its vehicles for the new title, ranging from racers like the R18 e-tron Quattro and Audi Sport R8 to production rockets like the 2013 R8 V10 plus, 2006 RS4 and the 1983 Sport Quattro.

Automakers need to stop stalking celebrities

Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians. During this season of starlet-adorned award ceremonies, from the Golden Globes through to the Oscars, you will find a lot of car companies all vying to loan out their vehicles to any celebrity with a recognizable face who happens to be heading to a red-carpet award ceremony. There is, however, none so coordinated, consistent and aggressively playing the Fame Game as our friends at Audi. Since the invention of the automobile, cars and stars have gone together like paparazzi and the Kardashians, so by association getting a celeb behind the wheel of your car brand gives it an instant image boost that must make the car more attractive to buyers. Celebrity tales equals dealership sales. That's the logic, anyway. But surely the millions of dollars spent giving free cars to rich stars is a waste of precious and increasingly smaller marketing budgets. It's time to make the car the star, not the other way around. Lets be clear, we are not talking about the very obvious dropping of famous faces into big budget ads. That has its place in the marketing toolbox, but in a very media savvy world it's clear most of us get that play-for-pay concept. Today, the use of just a famous name in an ad yields very little influence on whether you or I will buy that car. No, this awards-ceremony loaner deal is a subtler, but higher risk, idea that if you see a "star" with "their" car in "real life" then surely that adds to the car's appeal. We, the audience, are expected to start salivating like Pavlovian puppies in our desire to have same car in our own, less red-carpeted driveway. Geoff Day has been called the "Pied Piper" of the auto industry, leading auto journalists on wild rides around the globe in his position as former director of communications for Mercedes-Benz USA. Before that, he worked at DaimlerChrysler UK on its PR efforts, and rubbed elbows with the Queen of England in his role at the Buckingham Palace Press Office. His phone is filled with the numbers of the great, the good and the bad. His head is filled with dirty little secrets hiding in many corners of the auto industry. There is no doubt that the publicity that comes with a well placed story, picture or feature can help raise awareness of a product – Oprah proved that with her "Favorite things" – especially if you are launching a line of wrinkle cream or juice bars.