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Notes from day one of the Rolex 24 at Daytona

We came to Daytona Beach, Florida where you can drive on the beach, gun shops outnumber doughnut shops and you can putt-putt and fish for alligators at the same place. But we're not here for any of that - we've made the trip with Audi in order to experience the Rolex 24 at Daytona, the first race in the 2013 Grand-Am season and the only 24-hour race in America.
Three teams are racing four Audi R8 Grand-Am cars - WeatherTech Racing, Rum Bum Racing and APR, which is running two cars. Shown to the world two years ago, the R8 Grand-Am is part of Audi Sport's R8 LMS customer racing program that was commenced in 2008, and ever since 2009 has been nabbing success all over the world: In four years it has taken 154 victories and 17 series titles. That is with less than 100 cars sold to customers throughout the world, and the trophies - either class wins or overall victories - have been gathered from all of the major endurance races except one: Daytona.

Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

2014 Audi A6, A7 and Q5 TDI diesel models get pricing and fuel economy figures [w/videos]

Last year, Audi announced that it was expanding its lineup of TDI models for 2014 with the Q5, A6 and A7 joining the diesel-burning Q7 and A8 L models already in existence. The Q7 TDI has been out for a few years now and we recently drove the A8 L TDI, but now Audi has released the pricing, performance and fuel economy details for the 2014 Q5 TDI, A6 TDI and the ever-stylish A7 TDI. Down the road, Audi has also promised a TDI version of the next-generation A3 that will debut for 2014.
Until the new A3 TDI shows up, the Q5 will be the most affordable diesel model in Audi's lineup, with a starting price of $46,500 to go with fuel economy estimates of 24 mpg city and 31 mpg highway. The closely related A6 and A7 will get identical fuel economy numbers of 24 city and 38 highway in diesel form, with the A6 TDI starting at $57,500 and the A7 TDI starting at $66,900. In the three new TDI applications, Audi's 3.0-liter V6 produces 240 horsepower and 428 pound-feet of torque, and all models are paired with an eight-speed automatic transmission. Scroll down for videos (stock running footage) and more information on the Q5 TDI, A6 TDI and A7 TDI, all of which go on sale in late summer.