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A magical, disappearing ad for the hydrogen Audi A7 Sportback H-Tron

It's not quite Tupac appearing at Coachella with Snoop Dogg and Dr. Dre in hologram form, but it'll do for the gearhead set. Audi is looking to make a first impression for its A7 Sportback H-Tron hydrogen fuel-cell vehicle by making as little of an impression as possible. Like the car itself, Audi has, as it says in a video, "created ads that leave behind nothing but vaporized water." Pretty slick. Audi worked with German advertising agency Thjnk, on the campaign, which uses LED lighting and other bits of magic to first show an image of the sedan and then show it disappearing into a cloud of steam, according to Adweek. The publication posted Audi's 58-second video on the campaign (we've embedded a German version of the video for those looking to practice a bit of linguistics). The German automaker first revealed details about the A7 Sportback H-Tron late last year. The all-wheel-drive sedan can go as far as 31 miles on electricity alone. And the hydrogen fuel-cell drivetrain delivers almost 400 pound-feet of torque and a full (hydrogen) tank's range of 311 miles as well as a 0-62 mile per hour time of less than eight seconds and a top speed of 112 mph. Featured Gallery Audi A7 Sportback H-Tron Quattro View 83 Photos News Source: Adweek via Hybrid Cars Green Marketing/Advertising Audi Hydrogen Cars billboard adweek

VW sales increase 0.6% in September despite diesel scandal

Volkswagen was spared in the month of September from posting a sales disaster, but in reality, the impending doom and gloom is likely just postponed until October. According to VW, it delivered 26,141 vehicles to its dealerships last month, which represents a 0.6-percent gain over the same period a year ago. While up, that meager increase represents the smallest uptick of all major brands in the United States, which is currently in the middle of the best vehicular sales year in the last decade. Audi, the German automaker's mainstream luxury unit, saw a bigger gain at 16.2 percent with 17,340 total units sold, thanks in large part to the popularity of its crossover models. These numbers can't totally be taken at face value, however. In 2014, Labor Day weekend was counted as part of August's sales figures; in 2015, that traditional car-buying holiday fell early in September and is therefore partly responsible for the huge increases from all brands doing business in the United States. Remember, the diesel emissions scandal didn't hit the news until September 18, which means VW was free to sell its 2.0-liter TDI engine for the majority of the month. In other words, October is going to be the real indicator of sales reckoning as it will be the first full month that the brand can't sell its popular diesel models and the first since its emissions scandal broke. Still, TDI sales were down last month. VW reports a total of 3,060 sales of vehicles equipped with TDI engines, which represents 11.7 percent of total volume. That's nearly cut in half from the TDI's year-to-date volume percentage of 20.4 percent. "We would like to thank dealers and customers for the support of the Volkswagen brand," said Mark McNabb, chief operating officer for Volkswagen of America in a statement. "Volkswagen will continue to work diligently to regain trust and confidence in our brand." It's not yet clear exactly when VW will issue a fix to make its 2.0-liter TDI engine emissions legal, or when the EPA will recertify those models for sale. Once those two things happen, dealers will again be free to sell vehicles equipped with the powertrain, but even then it remains to be seen how consumers react when the sales ban is lifted. Scroll down below for all the sales data from Volkswagen in September.

Audi readying diesel PHEV models for US and Europe

With the racing pedigree provided by the Audi R18 E-Tron Quattro, you'd be forgiven for thinking that the German king of Le Mans is capitalizing on the connection between its road cars and race cars at every opportunity. Maybe there's an entire range of Le Mans Editions for the automakers diesel-hybrid offerings, with perhaps Tom Kristensen acting as the brand's spokesperson for the technology in Europe. You'd be wrong, though, because despite the R18's overwhelming successes in endurance racing, Audi the road-car manufacturer doesn't offer a single diesel-hybrid production car.
This factoid will hopefully be as short lived as it is disappointing, though, as a diesel-electric is around the corner, according to the brand's tech boss, Ulrich Hackenberg. In fact, it gets better than a mere diesel-hybrid; it will be a plug-in diesel-hybrid, only the second to hit the market, alongside the European-market Volvo V60.
According to Hackenberg, the new tech will be the result of a marriage between the brand's well-received 3.0-liter, TDI V6 with an electric motor. The next-generation Audi Q7 (shown above) will be the initial recipient, confirming previous reports that claimed a PHEV TDI could come to the next-gen CUV. Its MLB architecture, meanwhile, would allow the plug-in-hybrid-diesel powertrain to be fitted easily enough to the A8 luxury sedan. While the new Q7 should hit the market at some point in 2015, it's unclear when the PHEV TDI model could see the light of day.