2009 Audi A4 2.0 Turbo Premium Quattro on 2040-cars

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X1, 3 Series power BMW back into global luxury autos sales lead

BMW managed to eke ahead of Audi for the global luxury sales crown in February. According to Bloomberg, BMW saw deliveries swell by 7 percent in February, besting the 3.2 percent jump enjoyed by Audi and giving BMW a 407-unit delivery lead over its rival last month. Mercedes-Benz, meanwhile, continued to falter, with the brand selling some 37,229 fewer machines than BMW, whose factories are running at full capacity to keep up with demand. Models like the X1 (shown above) enjoyed a sales increase of 40 percent in February while the company's bread-and-butter 3 Series jumped by 26 percent.
Mercedes-Benz hopes to stem its continued market share loss with the addition of the entry-level CLA sedan to its portfolio in April. The company is set to roll out an updated version of its cash-cow E-Class at the same time, and a new-generation S-Class will follow along shortly thereafter. Meanwhile, the company is increasing production to meet demand for its A and B-Class models.

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Audi RS Q3 is funky, chunky, spunky forbidden fruit [w/videos]

After salivating over the Audi RS6 Avant last night, we're happy to see yet another RS-branded Audi here on the show floor at the Geneva Motor Show. Meet the RS Q3, Audi's first ever high-performance crossover, showing what's possible when the Ingolstadt automaker brings its best sporting bits to its smallest CUV.
Powering the RS Q3 is Audi's 2.5-liter turbocharged five-cylinder engine - the same one found in sweetie-darlings like the TT RS and RS3. Output is rated at 310 horsepower and 309 pound-feet of torque, sent to all four wheels via the automaker's seven-speed S-tronic dual-clutch transmission. Weighing in at just over 3,800 pounds, the RS Q3 is indeed a porky little pig, but no matter - that forced-induction fire will propel the small crossover to 62 miles per hour in five and a half seconds. And that's with launch control, too.
The RS Q3 certainly looks the part of a proper sporty Audi, with exaggerated air vents and bulgy, aggressive bits all around. Honestly, we like the way the RS package has translated to the Q3 form - this design really works well on the smaller CUV package. Inside, performance-minded fittings like a flat-bottomed steering wheel, upgraded gauges and sport seats bring the whole RS pack full circle. We'll admit, we're definitely intrigued by this little guy.