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Next Audi R8 to be up to 130 pounds lighter

"Simplify and add lightness," as Lotus founder Colin Chapman said. In a world where even supercars are subject to environmental, efficiency and emissions standards, lighter vehicles are being looked on as a sort of panacea - make it lighter, and it's automatically faster, more agile, easier to brake and better on gas.
Knowing this, it comes as no shock that Audi is looking at ways to lighten up its next-generation R8, with the brand's head of technical development Ulrich Hackenberg targeting a 110- to 130-pound diet for the mid-engine rocket. This supports previous reports regarding the focus for the next R8. Motor Trend reports that aluminum and carbon fiber feature heavily in plans for the next R8, which should go a long way toward slimming down even the lightest of R8s, the 3,678-pound V10 Plus model.
There's more over at Motor Trend, including the buff book's attempts to get Hackenberg to discuss powertrain options for the next R8.

Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

Audi designs science fiction car for Ender's Game movie [w/video]

Audi is no stranger to product placement in movies, but the upcoming sci-fi adventure movie, Ender's Game, will be the first time the German automaker has ever unveiled a "purely virtual" vehicle design in a movie. As the movie's star car, the futuristic Audi fleet shuttle quattro was created by Audi Design as a "vision for the future world."
This new movie car comes almost 10 years after one of our favorite Audi movie cars ever, the Audi RSQ that was prominently used in the 2004 sci-fi action film, I, Robot. Looking back, the RSQ obviously used cues from the Audi R8, but it's unclear if the fleet shuttle quattro has any design implications for future Audi production models.
The movie, based on the best-selling novel of the same name, stars Harrison Ford and Asa Butterfield, and it premiers in the US on November 1. Audi has provided images of the fleet shuttle quattro, and Summit Entertainment has released its latest trailer for the movie, which is posted below along with an Audi press release.