2006 Audi A4 All Wheel Drive Leather Sunroof on 2040-cars

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Audi waxes poetic about Le Mans

Audi did it again this year at Le Mans, but it wasn't arguably a harder job than it's been in the past few years. The Four Rings has put together a five-minute recap of the 24 hours in the wet and the dry at La Sarthe, showing a lot of the low points and the one high point that makes them all worth it.
Perhaps even better than the footage are the driver interviews. Audi has owned Le Mans for more than a decade, but none of the drivers take it for granted - team driver Marc Gene said, "I also think that Le Mans picks the winner... At some point, he just decides which car and which drivers are going to win that race."
You can check it out in the video below. And be sure to hang around for the tribute at the end.

Audi launches 2014 TDI models with hilarious spot

Audi has unveiled a set of new television spots that seek to continue the company's proselytizing of diesel-fueled luxury cars to the American pubic. With TDI versions of the A6, A7, A8, Q5 and Q7 available for its 2014 model year range, this is a subject that's obviously near and dear to the hearts of Audi marketers.
The first commercial, The Station, makes a play on the fact that many car buyers in the US don't associate luxury cars (in this case an A8) with those green-handled pumps at the "gas" station. The second commercial, Range, is a lot more informative (albeit less fraught with screaming and slowmo), discussing just how easy it should be to find a diesel fueling station in your long-range TDI before you need to fill up.
Continue on below for a look at both new commercials, or to have Audi explain them to you in great detail, via its press release.

Audi 4.2-liter V8 to live again in next-gen R8

Fellow auto enthusiasts, it looks like the car gods have smiled upon us. Word is that Audi's stupendous 4.2-liter V8 will once again be available in the next-generation R8. Rumors pegged the trusty 4.2 as a dead engine revving, thanks to Audi's newer 4.0-liter twin-turbocharged V8 found in models like the S6 and S7.
We expected the 4.0-liter to be the go-to engine in the next R8, but according to Car and Driver, there have been some issues cooling the force-induced mill in the mid-engine R8. The issues are so severe, in fact, that the 4.2 is going to be retained in the car's second generation.
It's more than just practical matters like cooling that are keeping the R8 from going turbocharged. C/D reports that even with the current state of forced induction, a turbocharged R8's throttle response and its resultant exhaust note would suffer too much to be feasible.