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Audi RS3 and Volkswagen Golf R face off in Evo test

Typically when an automotive publication pits two rivals against each other, they come from different companies. After all, why would one automaker – even one parent company – develop two distinct models to compete against each other? Well, the Volkswagen Group isn't like most. It pits Porsches against Lamborghinis, Audis against Bentleys, Seats against Skodas... all under the same roof. In the high-powered hot hatch market, it offers both the VW Golf R and the Audi RS3. The question is, which is the better drive? Evo put them both on track for a quick bout of sibling rivalry to find out. On paper it would seem like an unfair fight. Sure, both are based on the same platform and channel their power to the tarmac through all four wheels. But the Audi's five-cylinder engine packs considerably more muscle than the Golf's four: 362 horsepower and 343 pound-feet of torque trump 296 hp and 280 lb-ft. There's just no way around that – at least until the Golf R 400 comes along. The Audi, as you might have guessed, also costs substantially more than the Volkswagen. But that's not Evo's concern here. This is a cost-no-object, bare-knuckle throw-down. Watch the ten-minute video above to find out if the cheaper, less powerful Golf R can keep pace with its more upscale and brawnier brother. Related Video: News Source: Evo via YouTube Audi Volkswagen Hatchback Performance Videos vw golf r evo

Audi confirms autonomous tech for next-gen A8

Like so many of its rivals, Audi is hard at work getting its autonomous driving technology up to speed and ready to reach the market. And now it's revealed when we can expect that time to come – or at least in what form it will arrive. In announcing the achievements of its latest RS7 Piloted Driving prototype, Audi has confirmed that the system will be offered for the first time on the next A8, the upcoming iteration of the German automaker's flagship sedan. Just as we heard this past January, the next-gen A8 will be able to drive itself around town at speeds of up to 37 miles per hour. Ingolstadt still isn't saying when we can expect the new A8 to arrive, but considering that the current model has been around since 2009 (albeit with periodic updates along the way) and that its key rivals – the Mercedes S-Class and BMW 7 Series – are both much newer models, Audi shouldn't be waiting much longer to launch its new flagship. The announcement was made as part of the reveal for "Robby," the latest version of the company's self-driving RS7 concept. The previous version, dubbed "Bobby," was based on the same model, and gave our man Jonathon Buckley over at Translogic a run for his money around Ascari a few months ago. (We'll let you watch the video below to see who fared better). But the new version is a good 882 pounds lighter, lapping the Sonoma Raceway (previously known as Infineon or Sears Point) in 2:01.01. That's in what is ostensibly still a road car, just one that's operated by a computer. The fastest lap ever recorded on the full 2.5-mile circuit, in case you were wondering, was also achieved in an Audi, but that was the R8 Le Mans Prototype that Allan McNish hustled around in a 1:20.68 qualifying lap. Related Video: 07/13/15 Sonoma/Ingolstadt Faster than a sports car driver: Audi pilots itself on US race track - Testing the new-generation Audi RS 7 piloted driving concept - Top lap times on Sonoma Raceway in California Piloted driving at Audi is approaching production readiness at race pace. On one of the world's most challenging race tracks, the Sonoma Raceway in California, the latest generation of the Audi RS 7 piloted driving concept has surpassed previous top performances once again. Audi will be offering piloted driving for the first time in the upcoming generation of the Audi A8.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.