2004 Audi A4 on 2040-cars

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2014 Audi R8 V8

Where to even begin with the Audi R8 V8.
Let's start with the Ferrari 458 Italia, a car that doubles the base price of the Audi. It's much more fun to drive than it is to talk about; discussions among enthusiasts usually begin with someone saying, "It's amazing!" and end with everyone else agreeing. Opposite that is the vast, swirling nebula of cars that are often more fun to talk about than they are to drive.
In between, there are very few cars that are as fun to discuss as they are to drive, and this Audi is one. It's a car that challenges our notions about its actual competitive set and, even better, its philosophical competitive set, its driving experience, its price, its future, its present viewed from the future, and its verifiable and/or potential pedigree.

Next-gen Audi A7 design to be 'radical'

The Prologue concept has our attention. In fact, it has everyone's attention. It is the preview for the coming A7, and Autocar summarized Audi design chief Marc Lichte's concerning the new A7 as, "A more radical design is promised for the next-generation." In fact, the next A7 is said to become "the most radical" of three coming designs inspired by the Prologue, the others being the new A6 and A8. Autocar also said Lichte made it clear that there would be "much greater visual differentiation between the trio and other future Audis." Yet, for at least four years Audi has been talking about a design overhaul to fight back charges that its cars look too similar. In 2011 there was a "design initiative" dubbed AQR to make sure that "the design details will be different" between its hatchbacks, Quattro offerings and R Sports cars, and make proportion changes to its sedans. That didn't really move the needle. In 2013, then-design boss Wolfgang Egger hailed the end of "scalable design," a prime culprit for the 'same sausage, different lengths' accusations. We're not sure the needle moved much then, either. And this year came news of a new "Quattro-centric" design language that would stress horizontals, perhaps the new Q7 it's first serious proponent, a crossover that we'll have to see before we can judge. Although we've heard the bells ringing about fresh design at Audi for years, we hope they mean it with products that come after the Prologue; it is a fabulous place to start. Featured Gallery Audi A7 Sportback facelift View 13 Photos News Source: Autocar Design/Style Audi Sedan marc lichte

Audi reveals driver lineup and livery for Rolex 24 at Daytona

Audi has announced driver lineups for its customer teams running the R8 LMS GTD in this year's Rolex 24 at Daytona. The Rolex 24 is the first event for the inaugural season of the new United SportsCar Championship series, which merges the old Grand-Am Series with the American Le Mans Series. The new series kicks off January 25.
Flying Lizard Motorsports, which has traditionally been known for repping the Porsche 911, will campaign a pair of R8 coupes, while GMG Racing, Paul Miller Racing and Fall-Line Motorsports will run one car each. A number of drivers on each team are Audi Sport factory drivers, hot shoes like Oliver Jarvis for Fall-Line and Filipe Albuquerque and Dion von Moltke for Flying Lizard, while there are also a few Audi Sport customer drivers.
"We have a fantastic group of racing partners and drivers this season and look forward to defending last year's Daytona win," said president of Audi of America, Scott Keogh. "The successes of the R8 in endurance racing are a testament to the engineering found in every Audi on the road today."