2002 Audi A4 3.o Quattro Awd on 2040-cars

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Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

Amazon Prime now delivering right to your Audi

Amazon has come up with many ways to deliver packages to its premium Prime customers, ranging from very large boxes to drones. Now, the company is looking at delivering directly to your car. Being introduced on a very limited trial basis in Germany, Amazon is offering Audi-owning Prime customers the option to have packages delivered to their vehicle. That's a boon if you're waiting on a pricey parcel, but can't stay at home to sign for it. The first phase of the program will begin next month in the Munich area. The pilot program requires customers to give an approximate location of their vehicle during the delivery period. DHL delivery drivers – the only shipping service partnering with Amazon for Audi deliveries – will be granted one-time access to trunks, with an access code tied into the delivery. "We are working to offer Prime members a delivery location that is always available and convenient: the trunk of their car," Michael Pasch, director of Amazon Prime for the European Union, said in a Google Translated statement. "This innovation makes shopping at Amazon even easier and more flexible. It gives customers another way to receive their orders." Related Video:

Researchers halfway to cutting carbon fiber costs by 90%

Carbon fiber has been utilized for decades to build racecars, as a means to cut weight while maintaining strength. But until recently, the space-age material has been largely absent from the street on anything but supercars because of the expense to use it. Recently, BMW signaled a major shift in that trend when it starting using carbon fiber reinforced plastic panels on the i3 and i8. This relatively small scale start might be just the beginning; the German company believes that a breakthrough to inexpensively manufacture the lightweight stuff is just on the horizon.
MAI Carbon Cluster Management GmbH counts BMW, Audi, Airbus, the German government and many other organizations as supporters, and it's researching how to make carbon fiber cheaper to produce, according to Automotive News Europe. The company thinks it can reduce costs by 90 percent in the near future. "We've certainly reached a halfway point on our cost-cutting target for suitable carbon-fiber parts," said project head Klaus Drechsler to Automotive News Europe.
Unfortunately, it isn't entirely clear just what MAI Carbon is doing to make such a huge leap possible. However, a recent post on the company's website talks about a new form a carbon fiber using a thermoplastic matrix that could be cured in less than three minutes. That's compared to about 90 minutes in the traditional process with an autoclave.