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Audi A3 E-Tron starts at $38,825

Audi has announced the pricing for the new A3 E-Tron plug-in hybrid, listing the five-door's base price at $38,825. Adding the mid-range Premium Plus elevates the price to $42,925, while the top-of-the-line Prestige will demand $47,725. Of course, like so many hybrids the A3 e-tron's price is not so simply explained. The PHEV will likely be eligible for a $4,168 federal tax credit, while additional state tax credits are also available depending on where you live. And, if Audi's announcement isn't exciting enough for fuel-sippers across the country, we have another piece of good news – the A3 e-tron's configurator is live. While it's no different than any of Audi's other online configurators, potential owners can get a great rundown of the A3 E-Tron's entire options sheet. There's the usual array of options ranging from an MMI package on the base model, to a Technology Package on the mid-grade model, and a Sport Pack on the Prestige trim. With just a bit of fiddling – and while staying out of the accessories catalog – we were able to run the A3 E-Tron's price up to $49,025. That's just shy of what the car starts at in Germany. You can check out the official press release on the E-tron MSRP announcement below, or just head over to Audi's US consumer website and have a go with the configurator. Audi of America announces pricing for the electrified 2016 Audi A3 Sportback e-tron August 05, 2015 | HERNDON, Virginia The A3 Sportback e-tron plug-in hybrid is the first step towards an electrified future for Audi, combining a premium driving experience with the efficiency of an electric motor. The effective cost to buyers nationwide can be even lower with applicable federal and state incentive and tax credits. Vehicle is the first of many Audi e-tron models to come to the U.S. Audi announced U.S. prices for the all-new 2016 A3 Sportback e-tron® will begin at $37,900, and purchasing customers may qualify for applicable state and federal incentives and tax credits. As the first electrified Audi sold in the U.S., the plug-in hybrid electric A3 Sportback e-tron combines efficiency, innovative technology and performance for a premium driving experience. The A3 Sportback e-tron provides a comprehensive approach to sustainable mobility by combining the benefits of a hybrid with all-electric range. It is a package that makes the A3 Sportback e-tron a versatile choice for the full array of daily commuting challenges, some of which can be handled on battery power alone.

Choose your own adventure in Audi's next Super Bowl commercial

Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up to the pivotal moment when he steals a kiss from the prom queen. From that moment, there are three possible endings.
Today, up until 11:59 pm, Audi is running three different versions on its YouTube channel and you can vote on which ending you'd like to see during The Big Game. The winning spot will run on YouTube before the game and then run in the first ad break after kickoff during the Super Bowl. Coca-Cola is running a similar interactive campaign, although its potential endings will involve cowboys, showgirls and a post-Apocalyptic badass, none of which we expect to make it into Audi's prom night spot. Scroll below to view all three alternate ending videos and cast your vote.

The VW emissions carnage assessment with an upside

Bombs cause destruction. Even if they're intelligently guided and pinpoint, there's always collateral damage. The strange Volkswagen brew, which is still spontaneously combusting in plain sight, will result in aftershocks for years. And the professional end of the corporation's top leadership will not be the only casualties. Blows are striking shareholder confidence, the residual value of the cars involved, consumer confidence, and the German economy itself. A hard rain's going to fall elsewhere, too. Here are just four damage assessment areas. The High-Compression Past and Low-Compassion Future of Diesels Despite European and especially German manufacturers' high belief that diesel engines were a way to light-duty automotive salvation, VW's scandal started the last nail in the fuel's coffin. Regulations both in the U.S. and in Europe for particulates and nitrogen oxide (NOx) are getting much harder to meet, and this is at the very core of VW's deception. Even with the high-cost exhaust after-treatment systems, sky-high fuel pressure, and sophisticated electronics, the inescapable NOx realities won't be washable by technology in an affordable way. German engineering pride will have to work a real miracle to meet these looming regs and the stain of VW's scandal did the whole diesel movement no favors. Perhaps not so ironically, the E.U. adopted more stringent emission standards this year, which closely mimic the U.S. Tier 2, Bin 5 figures phased in for 2008. Indeed, when VW announced it was able to meet the stringent US NOx emissions standards in 2009 for its diesel engines without urea injection as an exhaust after-treatment, it was a particularly high point of engineering pride for the company. No other manufacturer had figured out how to do so. One Honda official at the time remarked that they had simply no idea how VW was achieving this feat and Honda couldn't come close. Well, neither could VW. On a macro scale, European cities are also starting to face government fines for air quality violations. This is forcing those cities to find various ways to cut smog-related causes like tailpipe emissions. In fact, Paris has gone to the length of restricting car use on a sliding scale when smog persists, while electric cars are free to roam. France's longer and larger plan is banning diesel fuel for light-duty transportation entirely. But why was there a frothy focus by the European manufacturers on diesels in the first place?