1997 Audi A4 Quattro Sedan 4-door 2.8l, Runs And Drives Great!! on 2040-cars

Auto blog

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Fastest and most powerful SUVs in America for 2022

Here in the United States, we enjoy power almost as much as we like our SUVs. Thankfully, we’ve got plenty of both. Traditionally, the most powerful SUVs source their massive horsepower and torque from some form of a V8. While thatÂ’s still generally the case, electrification comes into play more and more, whether itÂ’s mild-hybrid tech, a plug-in hybrid powertrain or, as is the case with the two vehicles topping this list, fully electric vehicles. As we enter the 2022 model year, letÂ’s look at the most powerful SUVs available.  Before we dive in, letÂ’s address the elephant that is waiting just outside the door. Due to supply shortages, Mercedes-Benz is shelving most V8 models for the 2022 model year. Some 2021 models can still be found in dealer inventories, but we wonÂ’t include them. With that in mind, letÂ’s dive into the list. 2022 Audi RS Q8 — 591 hp / 190 mph Read our review of the Audi RS Q8 The only Audi on this list is a hot little number, which we characterized as “an uncompromising option in a field of compromised options.” Powered by a 4.0-liter twin-turbo V8 (which seems to be a popular format in this list), its 591 hp and 590 lb-ft of torque get it scootinÂ’ to 60 mph in just 3.7 seconds, and on to a top speed of 190 mph. It even has the bragging rights of holding the Nurburgring lap record for an SUV.   2022 Rolls-Royce Cullinan Black Badge — 592 hp / 155 mph (limited) Read our review of the Rolls-Royce Cullinan This is one SUV where being a passenger might be more exciting than sitting in the driverÂ’s seat, thanks to over-the-top luxury — what do you expect from a car that costs over $350,000? The driver doesnÂ’t go unrewarded, though, with a turbocharged 6.75-liter V12 at their disposal. Thanks to the Black BadgeÂ’s software upgrade, it makes 592 hp and 664 lb-ft of torque to help get to its electronically limited top speed of 155 mph that much quicker.    2022 BMW Alpina XB7 — 612 hp / 180 mph Read our review of the BMW Alpina XB7 Alpina takes already impressive BMW vehicles and turns them into even more powerful, more luxurious machines. The Alpina XB7 improves upon the BMW X7 with a biturbocharged 4.4-liter V8 offering up 612 hp and 590 lb-ft of torque. ThatÂ’s good for a 4.0-second 0-60 sprint and a 180-mph top speed. Alpina also adds its own transmission and drivetrain tuning, upgraded suspension, exhaust and a whole slew of unique appearance touches.

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.