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Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Audi creates new diesel fuel from carbon dioxide and water

What if you could power cars of the future with pollution created by the cars of the past? That's what German automaker Audi is hoping to achieve by creating a new synthetic fuel using renewable energy to turn water and carbon dioxide gas into a new kind of fuel they call "e-diesel." The new diesel is being produced at Audi's pilot plant Sunfire in Dresden, Germany. Only a few gallons were created, which the German Federal Minister of Education and Research Johanna Wanka put into her Audi A8 to prove the fuel's bonafides. The base fuel is known as "blue crude" and begins from a green source. Audi uses electricity from wind, water or solar power sources to separate hydrogen from oxygen in water. The hydrogen is then mixed with carbon dioxide which has been converted in carbon oxide. The blue crude is then further refined to create the e-diesel. The carbon dioxide is currently supplied by a biogas facilities, but some of that CO2 was captured from the air. "The engine runs quieter and fewer pollutants are being created," says Sunfire CTO Christian von Olshausen. The fuel can be combined with conventional diesel fuel, as biodiesel fuels already and would be competitively priced against regular diesel, according to Gizmag. Sunfire can produce about 42 gallons of e-diesel a day. That seems like barely a drop in the bucket in terms of Europe's energy use, but Audi is ready to commercialize the technology with plans to expand production with a bigger facility in the future.

Where to watch and follow the 24 Hours of Le Mans this year

In less than 24 hours the flag will drop on Audi's title defense at the 24 Hours of Le Mans, Toyota's best ever chance to win and Porsche's return to le grand defi. The Le Mans organizers have kept as au courant with broadcast options as they have with power unit technology, so you'll be able to find a place to watch or listen no matter what your preferred method. Friend-of-Autoblog Reilly Brennan has again put together an exhaustive "couch kit" of viewing options, which you can check out at his site. Here's the short list: Le Mans Site Le Mans TV Le Mans Facebook page Le Mans Twitter page FIA WEC Live timing Audi Sport stream Corvette Racing stream Nissan NISMO stream Entry list and grid Spotter's Guide You can watch or listen to the excellent Radio Le Mans, app, Autosport will have hourly updates and a live blog, the ACO has a Le Mans app. Fox will broadcast the event over a combination of Fox Sports 1, 2 and its Fox Sports Go App from 8:30 EST Saturday morning until 9:30 am EST Monday morning. Hit up Reilly Brennan's site for even more options and details like Eurosport and Daily Motion, and good watching – this should be a spectacular race. News Source: Reilly Brennan Motorsports Audi Porsche Toyota